Vendor Insights
The mobile gaming market is fragmented, and the vendors are deploying growth strategies such as developing innovative products, solutions, and services to compete in the market. To make the most of the opportunities and recover from the post-pandemic impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Vendors are launching innovative gaming solutions to strengthen their positions in the market. For instance, Activision Blizzard Inc. offers mobile gaming such as Candy Crush, Call of Duty, World of Warcraft, Overwatch, Hearthstone, and Diablo.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Activision Blizzard Inc.
- CyberAgent Inc.
- DeNA Co. Ltd.
- Electronic Arts Inc.
- Epic Games Inc.
- GungHo Online Entertainment Inc.
- Jam City Inc.
- Microsoft Corp.
- NetEase Inc.
- Niantic Inc.
- Nintendo Co. Ltd.
- Square Enix Holdings Co. Ltd.
- Supercell Oy
- Tencent Holdings Ltd.
- The Walt Disney Co.
- Behold Studios
- Larva Game Studios
- Lilith Games
- Modern Times Group MTG AB
- NEXON America Inc.
- Rovio Entertainment Corp.
- Ubisoft Entertainment
- ZeptoLab UK Ltd.
- Zynga Inc.
Find additional highlights on the growth strategies adopted by vendors and their product offerings, Read Sample Report.
Mobile Gaming Market Scope
Technavio categorizes the global mobile gaming market as a part of the global interactive home entertainment market. Our report provides extensive information on the value chain analysis for the mobile gaming market, which vendors can leverage to gain a competitive advantage during the forecast period.
The report offers informative insights covering the following aspects:
Geographical Market Analysis
47% of the market's growth will originate from APAC during the forecast period. China, Japan, and South Korea are the key markets for the mobile gaming market in APAC. Market growth in this region will be faster than the growth of the market in Europe. The rising number of strategic partnerships and acquisitions will facilitate the mobile gaming market growth in APAC over the forecast period.
In addition, other key-revenue generating economies including the US and Germany will further boost the market growth during the forecast period.
Know more about this market's geographical distribution along with the detailed analysis of the top regions. https://www.technavio.com/report/mobile-gaming-market-size-industry-analysis
Revenue-generating Segment Analysis
The online platform segment held the largest mobile gaming market share during the forecast period. The rising adoption of mobile devices and the increasing penetration of the internet across the world have encouraged several game service providers to develop online games for mobile devices. Furthermore, most online mobile games are available free of cost on application stores and online mobile gaming allows gamers to play games from anywhere and at any time. Such features of online games will drive the mobile gaming market growth during the forecast period.
View Sample Right Here: to know additional highlights and key points on various market segments and their impact in coming years.
Key Market Drivers & Challenges:
The popularity of multiplayer mobile games is one of the key drivers contributing to the mobile gaming market growth. Online games such as MMO games are constantly being developed to break away from the conventional ways of gaming. For instance, Niantic, a gaming company launched innovative games including Pokemon GO and MMO AR involving players to find and collect Pokemon species physically. Furthermore, smartphone companies are launching products with unique features, particularly with enhanced displays. This has further given room for mobile game developers to launch games based on the display size and other features of smartphones. This will further drive the market's growth during the forecast period.
The growth of alternative gaming platforms such as gaming consoles is one of the challenges impeding the mobile gaming market growth. Innovative features, such as touch controls, voice recognition, and gesture control are continuously being integrated into gaming consoles. Furthermore, gaming consoles have evolved from cartridge-based consoles to consoles with an in-built storage capacity. Thus, the growing popularity of gaming consoles might hinder the market growth.
Download sample report copy for highlights on market Drivers & Challenges affecting the mobile gaming market.
Customize Your Report
Don't miss out on the opportunity to speak to our analyst and know more insights about this market report. Our analysts can also help you customize this report according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.
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Related Reports:
Cloud Gaming Market by Platform, Type, and Geography - Forecast and Analysis 2022-2026
Online Gaming Market by Type and Geography - Forecast and Analysis 2022-2026
Mobile Gaming Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 12.26% |
Market growth 2022-2026 |
$ 66.43 billion |
Market structure |
Fragmented |
YoY growth (%) |
11.56 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 47% |
Key consumer countries |
US, China, Japan, South Korea, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Activision Blizzard Inc., CyberAgent Inc., DeNA Co. Ltd., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Jam City Inc., Microsoft Corp., NetEase Inc., Niantic Inc., Nintendo Co. Ltd., Square Enix Holdings Co. Ltd., Supercell Oy, Tencent Holdings Ltd., The Walt Disney Co., Behold Studios, Larva Game Studios, Lilith Games, Modern Times Group MTG AB, NEXON America Inc., Rovio Entertainment Corp., Ubisoft Entertainment, ZeptoLab UK Ltd., and Zynga Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Content
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Platform
- 5.1 Market segments
- Exhibit 24: Chart on Platform - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Platform - Market share 2021-2026 (%)
- 5.2 Comparison by Platform
- Exhibit 26: Chart on Comparison by Platform
- Exhibit 27: Data Table on Comparison by Platform
- 5.3 Online - Market size and forecast 2021-2026
- Exhibit 28: Chart on Online - Market size and forecast 2021-2026 ($ billion)
- Exhibit 29: Data Table on Online - Market size and forecast 2021-2026 ($ billion)
- Exhibit 30: Chart on Online - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Online - Year-over-year growth 2021-2026 (%)
- 5.4 Offline - Market size and forecast 2021-2026
- Exhibit 32: Chart on Offline - Market size and forecast 2021-2026 ($ billion)
- Exhibit 33: Data Table on Offline - Market size and forecast 2021-2026 ($ billion)
- Exhibit 34: Chart on Offline - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Offline - Year-over-year growth 2021-2026 (%)
- 5.5 Market opportunity by Platform
- Exhibit 36: Market opportunity by Platform ($ billion)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison
- 7.3 APAC - Market size and forecast 2021-2026
- Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.4 North America - Market size and forecast 2021-2026
- Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.5 Europe - Market size and forecast 2021-2026
- Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.7 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.8 China - Market size and forecast 2021-2026
- Exhibit 62: Chart on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 63: Data Table on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 64: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.9 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.10 Japan - Market size and forecast 2021-2026
- Exhibit 70: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 71: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 72: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.11 South Korea - Market size and forecast 2021-2026
- Exhibit 74: Chart on South Korea - Market size and forecast 2021-2026 ($ billion)
- Exhibit 75: Data Table on South Korea - Market size and forecast 2021-2026 ($ billion)
- Exhibit 76: Chart on South Korea - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on South Korea - Year-over-year growth 2021-2026 (%)
- 7.12 Germany - Market size and forecast 2021-2026
- Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ billion)
8 Drivers, Challenges, and Trends
- 8.3 Impact of drivers and challenges
- Exhibit 83: Impact of drivers and challenges in 2021 and 2026
9 Vendor Landscape
- 9.2 Vendor landscape
- Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 85: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 86: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 87: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 88: Matrix on vendor position and classification
- 10.3 Activision Blizzard Inc.
- Exhibit 89: Activision Blizzard Inc. - Overview
- Exhibit 90: Activision Blizzard Inc. - Business segments
- Exhibit 91: Activision Blizzard Inc. - Key offerings
- Exhibit 92: Activision Blizzard Inc. - Segment focus
- 10.4 CyberAgent Inc.
- Exhibit 93: CyberAgent Inc. - Overview
- Exhibit 94: CyberAgent Inc. - Business segments
- Exhibit 95: CyberAgent Inc. - Key offerings
- Exhibit 96: CyberAgent Inc. - Segment focus
- 10.5 Electronic Arts Inc.
- Exhibit 97: Electronic Arts Inc. - Overview
- Exhibit 98: Electronic Arts Inc. - Product / Service
- Exhibit 99: Electronic Arts Inc. - Key offerings
- 10.6 GungHo Online Entertainment Inc.
- Exhibit 100: GungHo Online Entertainment Inc. - Overview
- Exhibit 101: GungHo Online Entertainment Inc. - Product / Service
- Exhibit 102: GungHo Online Entertainment Inc. - Key offerings
- 10.7 Microsoft Corp.
- Exhibit 103: Microsoft Corp. - Overview
- Exhibit 104: Microsoft Corp. - Business segments
- Exhibit 105: Microsoft Corp. - Key news
- Exhibit 106: Microsoft Corp. - Key offerings
- Exhibit 107: Microsoft Corp. - Segment focus
- 10.8 NetEase Inc.
- Exhibit 108: NetEase Inc. - Overview
- Exhibit 109: NetEase Inc. - Product / Service
- Exhibit 110: NetEase Inc. - Key offerings
- 10.9 Niantic Inc.
- Exhibit 111: Niantic Inc. - Overview
- Exhibit 112: Niantic Inc. - Product / Service
- Exhibit 113: Niantic Inc. - Key offerings
- 10.10 Tencent Holdings Ltd.
- Exhibit 114: Tencent Holdings Ltd. - Overview
- Exhibit 115: Tencent Holdings Ltd. - Business segments
- Exhibit 116: Tencent Holdings Ltd. - Key offerings
- Exhibit 117: Tencent Holdings Ltd. - Segment focus
- 10.11 The Walt Disney Co.
- Exhibit 118: The Walt Disney Co. - Overview
- Exhibit 119: The Walt Disney Co. - Business segments
- Exhibit 120: The Walt Disney Co. - Key offerings
- Exhibit 121: The Walt Disney Co. - Segment focus
- 10.12 Ubisoft Entertainment
- Exhibit 122: Ubisoft Entertainment - Overview
- Exhibit 123: Ubisoft Entertainment - Business segments
- Exhibit 124: Ubisoft Entertainment - Key news
- Exhibit 125: Ubisoft Entertainment - Key offerings
- Exhibit 126: Ubisoft Entertainment - Segment focus
11 Appendix
- 11.2 Inclusions and exclusions checklist
- Exhibit 127: Inclusions checklist
- Exhibit 128: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 129: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 130: Research methodology
- Exhibit 131: Validation techniques employed for market sizing
- Exhibit 132: Information sources
- 11.5 List of abbreviations
- Exhibit 133: List of abbreviations
About Us:
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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