Mobile apps market size to grow by USD 1,095.9 billion from 2022 to 2027: Growing penetration of smartphones to drive growth - Technavio

NEW YORK, May 17, 2023 /PRNewswire/ -- The mobile apps market size is forecasted to increase by USD 1,095.9 billion from 2022 to 2027 at a CAGR of 22.97%, according to the recent market study by Technavio. The growth of the market will be driven by the growing penetration of smartphones, the increasing focus on AR apps, and the growing m-commerce industry. Charts & data tables about market and segment sizes for a historic period of five (2017-2021) years have been covered in this report. Download a sample report

Technavio has extensively analyzed 15 major vendors, including Alphabet Inc., Amazon.com Inc., ANI Technologies Pvt. Ltd., ASICS Corp., Canva Pty Ltd., Electronic Arts Inc., Grab Holdings Ltd., Meta Platforms Inc., Microsoft Corp., Mozilla Corp., Netflix Inc., Niantic Inc., One97 Communications Ltd., Spotify Technology SA, The Gap Inc., Uber Technologies Inc., Ubisoft Entertainment SA, Walmart Inc., Xiaomi Communications Co. Ltd., and Zomato Media Pvt. Ltd.

Key benefits for industry players & stakeholders – 

• The report offers information on the criticality of vendor inputs, including R&D, CAPEX, and technology.
• It also provides detailed analyses of the market's competitive landscape and vendors' product offerings.
• The report also provides a qualitative and quantitative analysis of vendors to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

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Customer landscape - Analysis of price sensitivity, adoption lifecycle, customer purchase basket, adoption rates, and purchase criteria by Technavio

• One of the core components of the customer landscape is price sensitivity, an analysis of which will help companies refine marketing strategies to gain a competitive advantage. 
• Another key aspect is price sensitivity drivers (purchases are undifferentiated, the purchase is a key cost to buyers, and quality is not important), which range between LOW and NEUTRAL.
• Furthermore, market adoption rates for all regions have been covered.

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strategies. Download a sample

The market is segmented by platform (Android market, iOS market, and others), type (gaming, music and entertainment, health and fitness, social networking, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa)

Segmentation by platform

The Android segment will account for a significant share of market growth during the forecast period. The Android operating system is used to publish mobile applications. Google Play Store is the most preferred mobile application development platform owing to the rising use of Android smartphones across the world. This has increased the demand for the Android operating system. The Android software is updated frequently with new improvements and features. This will increase the number of users of Android mobile applications, which, in turn, will drive the growth of the market.

To get detailed insights about market segmentation, buy the report and see how different
market segments contribute to overall industry 

What are the key data covered in this mobile apps market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the mobile apps market between 2023 and 2027
• Precise estimation of the size of the mobile apps market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the mobile apps market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Mobile Apps Market vendors

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The mobile value-added services (MVAS) market is estimated to grow at a CAGR of 15.76% between 2022 and 2027. The size of the market is forecasted to increase by USD 723.25 billion. This report extensively covers market segmentation by product (mobile advertising, mobile games, mobile music and video streaming, mobile money and m-commerce, and mobile publications), end-user (large enterprises, small, and medium enterprises), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

The mobile gaming market size is predicted to surge to USD 66.43 billion from 2021 to 2026 at an accelerating CAGR of 12.26%. This report further entails market segmentation by platform (online and offline) and geography (APAC, North America, Europe, Middle East and Africa, and South America).

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global mobile apps market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global mobile apps market 2017 - 2021 ($ billion)

• 4.2 Platform Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)

• 4.3 Type Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

• 6.1 Market segments
• Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)

• 6.2 Comparison by Platform 
• Exhibit 32: Chart on Comparison by Platform
• Exhibit 33: Data Table on Comparison by Platform

• 6.3 Android market - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Android market - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Android market - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Android market - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Android market - Year-over-year growth 2022-2027 (%)

• 6.4 iOS market - Market size and forecast 2022-2027 
• Exhibit 38: Chart on iOS market - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on iOS market - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on iOS market - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on iOS market - Year-over-year growth 2022-2027 (%)

• 6.5 Others - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Platform 
• Exhibit 46: Market opportunity by Platform ($ billion)
• Exhibit 47: Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 48: Chart on Type - Market share 2022-2027 (%)
• Exhibit 49: Data Table on Type - Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 50: Chart on Comparison by Type
• Exhibit 51: Data Table on Comparison by Type

• 7.3 Gaming - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Gaming - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Gaming - Year-over-year growth 2022-2027 (%)

• 7.4 Music and entertainment - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Music and entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on Music and entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on Music and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Music and entertainment - Year-over-year growth 2022-2027 (%)

• 7.5 Health and fitness - Market size and forecast 2022-2027 
• Exhibit 60: Chart on Health and fitness - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Data Table on Health and fitness - Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Chart on Health and fitness - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Health and fitness - Year-over-year growth 2022-2027 (%)

• 7.6 Social networking - Market size and forecast 2022-2027 
• Exhibit 64: Chart on Social networking - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Data Table on Social networking - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Chart on Social networking - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Social networking - Year-over-year growth 2022-2027 (%)

• 7.7 Others - Market size and forecast 2022-2027 
• Exhibit 68: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 71: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Type 
• Exhibit 72: Market opportunity by Type ($ billion)
• Exhibit 73: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 75: Chart on Market share by geography 2022-2027 (%)
• Exhibit 76: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 77: Chart on Geographic comparison
• Exhibit 78: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027 
• Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027 
• Exhibit 83: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 87: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 95: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 99: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Japan - Market size and forecast 2022-2027 
• Exhibit 107: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 108: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.11 India - Market size and forecast 2022-2027 
• Exhibit 111: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 112: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 113: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027 
• Exhibit 115: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 116: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 117: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 118: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 119: Market opportunity by geography ($ billion)
• Exhibit 120: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 121: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 122: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 123: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 124: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 125: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 126: Matrix on vendor position and classification

• 12.3 Alphabet Inc.
• Exhibit 127: Alphabet Inc. - Overview
• Exhibit 128: Alphabet Inc. - Business segments
• Exhibit 129: Alphabet Inc. - Key news
• Exhibit 130: Alphabet Inc. - Key offerings
• Exhibit 131: Alphabet Inc. - Segment focus

• 12.4 Amazon.com Inc.
• Exhibit 132: Amazon.com Inc. - Overview
• Exhibit 133: Amazon.com Inc. - Business segments
• Exhibit 134: Amazon.com Inc. - Key news
• Exhibit 135: Amazon.com Inc. - Key offerings
• Exhibit 136: Amazon.com Inc. - Segment focus

• 12.5 ANI Technologies Pvt. Ltd. 
• Exhibit 137: ANI Technologies Pvt. Ltd. - Overview
• Exhibit 138: ANI Technologies Pvt. Ltd. - Product / Service
• Exhibit 139: ANI Technologies Pvt. Ltd. - Key offerings

• 12.6 Electronic Arts Inc.
• Exhibit 140: Electronic Arts Inc. - Overview
• Exhibit 141: Electronic Arts Inc. - Product / Service
• Exhibit 142: Electronic Arts Inc. - Key offerings

• 12.7 Grab Holdings Ltd.
• Exhibit 143: Grab Holdings Ltd. - Overview
• Exhibit 144: Grab Holdings Ltd. - Product / Service
• Exhibit 145: Grab Holdings Ltd. - Key offerings

• 12.8 Meta Platforms Inc.
• Exhibit 146: Meta Platforms Inc. - Overview
• Exhibit 147: Meta Platforms Inc. - Business segments
• Exhibit 148: Meta Platforms Inc. - Key offerings
• Exhibit 149: Meta Platforms Inc. - Segment focus

• 12.9 Microsoft Corp.
• Exhibit 150: Microsoft Corp. - Overview
• Exhibit 151: Microsoft Corp. - Business segments
• Exhibit 152: Microsoft Corp. - Key news
• Exhibit 153: Microsoft Corp. - Key offerings
• Exhibit 154: Microsoft Corp. - Segment focus

• 12.10 Mozilla Corp.
• Exhibit 155: Mozilla Corp. - Overview
• Exhibit 156: Mozilla Corp. - Product / Service
• Exhibit 157: Mozilla Corp. - Key offerings

• 12.11 Netflix Inc.
• Exhibit 158: Netflix Inc. - Overview
• Exhibit 159: Netflix Inc. - Product / Service
• Exhibit 160: Netflix Inc. - Key offerings

• 12.12 Niantic Inc.
• Exhibit 161: Niantic Inc. - Overview
• Exhibit 162: Niantic Inc. - Product / Service
• Exhibit 163: Niantic Inc. - Key offerings

• 12.13 One97 Communications Ltd. 
• Exhibit 164: One97 Communications Ltd. - Overview
• Exhibit 165: One97 Communications Ltd. - Product / Service
• Exhibit 166: One97 Communications Ltd. - Key offerings

• 12.14 Spotify Technology SA 
• Exhibit 167: Spotify Technology SA - Overview
• Exhibit 168: Spotify Technology SA - Business segments
• Exhibit 169: Spotify Technology SA - Key offerings
• Exhibit 170: Spotify Technology SA - Segment focus

• 12.15 Uber Technologies Inc. 
• Exhibit 171: Uber Technologies Inc. - Overview
• Exhibit 172: Uber Technologies Inc. - Business segments
• Exhibit 173: Uber Technologies Inc. - Key offerings
• Exhibit 174: Uber Technologies Inc. - Segment focus

• 12.16 Ubisoft Entertainment SA 
• Exhibit 175: Ubisoft Entertainment SA - Overview
• Exhibit 176: Ubisoft Entertainment SA - Business segments
• Exhibit 177: Ubisoft Entertainment SA - Key news
• Exhibit 178: Ubisoft Entertainment SA - Key offerings
• Exhibit 179: Ubisoft Entertainment SA - Segment focus

• 12.17 Xiaomi Communications Co. Ltd. 
• Exhibit 180: Xiaomi Communications Co. Ltd. - Overview
• Exhibit 181: Xiaomi Communications Co. Ltd. - Business segments
• Exhibit 182: Xiaomi Communications Co. Ltd. - Key news
• Exhibit 183: Xiaomi Communications Co. Ltd. - Key offerings
• Exhibit 184: Xiaomi Communications Co. Ltd. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 185: Inclusions checklist
• Exhibit 186: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 187: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 188: Research methodology
• Exhibit 189: Validation techniques employed for market sizing
• Exhibit 190: Information sources

• 13.5 List of abbreviations 
• Exhibit 191: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
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UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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