M&M'S® New White Chocolate Sugar Cookie Flavor Hits Shelves In Time For The Holidays

To Celebrate, M&M'S Will Turn Its Times Square Jumbotron Into A Holiday Greeting Card to The World

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Nov 18, 2020, 07:00 ET

NEWARK, N.J., Nov. 18, 2020 /PRNewswire/ -- Just in time for the holidays, the widely anticipated M&M'S Sugar Cookie is officially available in stores and online at MMS.com! Created exclusively for the holiday season, M&M'S Sugar Cookie features a white chocolate, sugar cookie-flavored shell with a crispy center and is the perfect addition to your seasonal traditions. With holiday cookie nostalgia in every bite, this new, must-have flavor completes your baked treats or festive candy dish decor with red, green and white lentils.

M&M'S® NEW WHITE CHOCOLATE SUGAR COOKIE FLAVOR HITS SHELVES IN TIME FOR THE HOLIDAYS

As a year unlike any other comes to a close, we look to the holidays and 2021 with high hopes and anticipation for what lies ahead. To celebrate the release of its nostalgic, limited-edition holiday flavor, M&M'S Sugar Cookie, M&M'S is inviting consumers to share their #BiteSizedHolidayWishes at MMS.com for the year ahead. M&M'S will randomly select messages to share with the world via its Times Square jumbotron and social media channels beginning November 27.

To further drive good cheer this holiday season, M&M'S will randomly select five fans who share their #BiteSizedHolidayWishes to win $500 and a holiday-themed M&M'S gift – including M&M'S Sugar Cookie – to help make their own holiday wishes a reality. Fans can enter for a chance to win and submit their #BiteSizedHolidayWishes by visiting MMS.com. Sweepstakes and entry rules can also be found on MMS.com.

"Both the flavor and texture of the new M&M'S Sugar Cookie evoke the warmth and nostalgia associated with homemade holiday cookies," said Tanya Berman, Mars Wrigley's head of seasonal marketing. "We know our fans will love the taste of holiday magic M&M'S Sugar Cookie brings and we look forward with excitement to see all of the bite-sized holiday wishes our fans have to share."

M&M'S Sugar Cookie chocolate candies are available now nationwide this holiday season in Share Size (3.22 oz.) and Lay Down Bags (7.44 oz.).

For more information, fans can visit the M&M'S Brand on Facebook, Twitter and Instagram or at mms.com.

ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose; The world we want tomorrow starts with how we do business today.

For more information about Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated