M&M'S® Ice Cream Unveils New Seasonal Holiday Fun Cups

Available beginning in October, this unexpected ice cream treat from Mars Wrigley features red and green M&M'S® Minis, delivering some festive joy for the holidays

News provided by

Mars, Incorporated

Oct 12, 2021, 08:10 ET

NEWARK, N.J., Oct. 12, 2021 /PRNewswire/ -- Just ahead of the holiday season, Mars Wrigley is delivering better moments and more smiles to ice cream fans by announcing the arrival of its newest innovation – M&M'S® Ice Cream Holiday Fun Cups – offering a delicious treat for those looking to get into the holiday spirit this year.

M&M’S® Ice Cream Holiday Fun Cups, on shelves this month, are filled with vanilla-flavored ice cream, a delicious chocolate swirl and mixed with plenty of festive red and green M&M’S® Minis.

M&M'S Ice Cream Holiday Fun Cups are filled with vanilla-flavored ice cream, a delicious chocolate swirl and mixed with plenty of festive red and green M&M'S Minis for fans to enjoy. The holiday-themed treat offers ice cream lovers a new way to celebrate and enjoy the sweet, seasonal colors of the holiday season.

Recent research has shown that Americans no longer view ice cream as a treat just for the warmer weather, with 48% of consumers admitting to keeping ice cream in their freezer year round¹, with nearly a quarter (22%) of ice cream sales occurring during the winter².

"We know that Americans enjoy ice cream all year round, not just during the warmer months, so we wanted to deliver something special to fans for the holidays," said Jayesh Shah, Mars Ice Cream Marketing Director. "This year, ice cream and M&M'S lovers alike can celebrate the season with the flavors they know and love, but now with an additional hint of excitement and festive joy with our M&M'S Ice Cream Holiday Fun Cups."

New M&M'S Ice Cream Holiday Fun Cups will begin rolling out in October 2021 at retailers nationwide in packs of 10. The treat joins the current M&M'S Ice Cream portfolio, which includes M&M'S Ice Cream Cones, M&M'S Ice Cream Fun Cups available in Vanilla with Chocolate Swirl and Chocolate Swirl and M&M'S Ice Cream Cookie Sandwiches, available in Vanilla, Mint, Classic and Chocolate. The Mars Wrigley Ice Cream Portfolio also includes a variety of TWIX® Ice Cream Bars and SNICKERS Ice Cream bars.

To learn more about M&M'S Ice Cream, please visit www.mms.com and join in on the conversation by visiting M&M'S on Facebook, Twitter and Instagram.

¹Source: Numerator 2020, Food Business News²Source: Numerator 2020, Talking Retail

ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose; The world we want tomorrow starts with how we do business today.

For more information about Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Contact:

Ellie Halter
Weber Shandwick
312-988-2259
[email protected]

Erin DeAngelo
Mars Wrigley
201-968-8487
[email protected]

SOURCE Mars, Incorporated