M&M'S® Crispy Pays Homage To NASCAR Favorite Days Of Thunder

Brand Celebrates the Return of M&M'S® Crispy by Putting a Crispy Twist on Iconic Paramount Pictures' Movie Days of Thunder

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Mars, Incorporated

Jul 09, 2015, 09:00 ET

HACKETTSTOWN, N.J., July 9, 2015 /PRNewswire/ -- M&M'S® is celebrating the return of M&M'S® Crispy and welcoming Kyle Busch back behind the wheel of the M&M'S® Crispy Toyota with a short video homage to the legendary NASCAR-themed movie Days of Thunder – with a Crispy twist.

Marking its 25^th anniversary in 2015, Paramount Pictures' Days of Thunder is a NASCAR fan favorite and one of the most iconic racing movies. The video short showcases M&M'S® Crispy "spin" on the iconic film and features No. 18 M&M'S® Crispy Toyota pilot Kyle Busch "starring" alongside his new crew chief Adam Stevens. The supporting cast includes Joe Gibbs Racing owner Coach Joe Gibbs and Samantha Busch.

VIEW M&M'S® Crispy/Days of Thunder TRAILER

VIEW M&M'S® Crispy/Days of Thunder BEHIND-THE-SCENES Content, including:

"Days of Thunder is hands down my favorite movie, and M&M'S® Crispy is my favorite flavor M&M'S®, so to pay homage to both of those legends is amazing," said Busch, 30 time winner in the NASCAR Sprint Cup Series. "I've seen Days of Thunder more than 100 times, so when I saw the script for the shoot, I was blown away. I can't wait for fans' reactions once they watch the new M&M'S® Crispy-themed Days of Thunder video."

M&M'S^® Crispy – 2-2-2-2

Filmed on location in Charlotte by NASCAR Productions, the M&M'S® Crispy Days of Thunder-inspired video short shows how a young, hot-shot stock car driver (Kyle Busch) gets his chance to compete at the top level.

The video and other fun behind-the-scenes content can be seen starting today exclusively on the M&M'S® YouTube Channel.

To further put the spotlight on M&M'S® Crispy, the No. 18 M&M'S® Crispy Toyota driven by Busch will be decked out in bright green all season long to honor the return of the product after a nearly 10-year hiatus. M&M'S® Crispy features a delectable combination of rich, milk chocolate with a crisp, crunchy center and was the No. 1 most requested flavor to come back from Mars Chocolate. After a decade of phone calls, petitions, Facebook posts and countless other pleas, M&M'S® Crispy returned to stores nationwide in January 2015.

Released in 1990 by Paramount Pictures, Days of Thunder was one of the first Hollywood films depicting stock car racing. Still quoted by NASCAR drivers, officials and members of the media, the feature film introduced NASCAR to a new generation of fans.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

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