M&M's® Crispy Offered To Trick-Or-Treaters … If They Find The Right House

M&M'S® Brand and Basketball Icon Scottie Pippen Reward One Chicago Fan's Passion with Early Shipment of M&M'S Crispy this Halloween

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Mars, Incorporated

Oct 31, 2014, 12:01 ET

HACKETTSTOWN, N.J., Oct. 31, 2014 /PRNewswire/ -- New M&M'S^® Crispy Milk Chocolate Candies will be available for trick-or-treaters this Halloween – but only at one house in the entire country.

Last month, Mars Chocolate North America announced that after a decade of pleas from consumers, the company is officially bringing back M&M'S^® Crispy to stores nationwide in January 2015. Countless fans across the country immediately rejoiced – flooding social media channels and turning M&M'S Crispy into a global trend on Twitter in the process. But one fan named Olivia in Chicago asked an intriguing question on the brand's Facebook page: Why not make M&M'S^® Crispy available at Halloween?

Today, she got her wish. Since Olivia is a diehard fan of M&M'S^® Crispy and Chicago basketball, M&M'S^® Brand joined with hoops legend Scottie Pippen to surprise Olivia with a batch of M&M'S^® Crispy that she could pass out to trick-or-treaters. Thus, her suburban Chicago home becomes the only house in the country with M&M'S^® Crispy this Halloween.

"Delivering M&M'S^® Crispy to one fortunate house is more proof that when M&M'S fans talk, we listen," said Seth Klugherz, Senior Director, M&M'S^® Chocolate Candies. "It was the fans who told us M&M'S^® Crispy are so irresistible we had to bring them back, and we're finding fun ways to reward their passion for this delicious product even before the product hits store shelves."

M&M'S^® Crispy feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy, crunchy and delicious treat is slightly larger than the original milk chocolate variety, and will be featured in a new, eye-catching, bright green bag.

M&M'S^® Crispy – 2-2-2-2

M&M'S^® Crispy will be available in early 2015 at retailers nationwide in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.). For more information, visit the M&M'S^® Brand Facebook page at www.facebook.com/mms, the official M&M'S^® Twitter handle @mmschocolate, or www.mms.com.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

SOURCE Mars, Incorporated