M&M'S® Caramel Serves As Tickets To One-Of-A-Kind Experiences This Summer

M&M'S Caramel is THE ticket to once-in-a-lifetime experiences including an intimate performance by Grammy-nominated artist Julia Michaels

News provided by

Mars, Incorporated

Jul 12, 2018, 08:30 ET

HACKETTSTOWN, N.J., July 12, 2018 /PRNewswire/ -- M&M'S® Caramel – the brand's biggest innovation ever – continues to gain popularity and solidify its place as a sought-after favorite just one year after hitting store shelves. Today the product is more valuable than ever with both current and new fans giving them a try, since packs of M&M'S Caramel will now serve as all-access passes into one-of-a-kind entertainment experiences this summer.

Grammy-nominated singer-songwriter Julia Michaels will kick off the exclusive events by performing an M&M'S Spotlight™ concert at the Southside Music Hall in Dallas on July 25. Fans can stay tuned to M&M'S social channels for details on how to attend the free concert, score a rare opportunity to meet the artist and nab VIP tickets—all by simply bringing along any size pack of M&M'S Caramel.

For those lucky enough to get their hands on the popular flavor variety, the experiences will continue throughout the summer, with chances to interact one-on-one with MLB and NASCAR stars. Get the latest updates on M&M'S Facebook, Twitter and Instagram pages.

"Since the day M&M'S Caramel hit shelves, we've experienced consistent consumer demand and ongoing enthusiasm for the iconic flavor paired with our beloved candy shell," said Allison Miazga-Bedrick, Senior Brand Director, M&M'S Brand. "We are proud to have unlocked this unique taste experience, so it's only fitting we mark the one-year milestone by unlocking additional spontaneous fun for our fans through engaging entertainment events only M&M'S can create. If you haven't tried M&M'S Caramel yet, there's no better time!"

The recently launched campaign uses humor as a way to expose people's genuine love for M&M'S Caramel through quirky videos created by BBDO New York: https://bit.ly/2L6D0fb. Throughout the series, a hidden camera captures an improv actor posing as an M&M'S representative, intercepting real shoppers in an effort to keep the popular flavor variety on shelves. This comedic campaign conveys the simple message that people love M&M'S Caramel, so if you haven't tried them yet (or even if you have), you should go out and get them. The campaign is also supported by a 10-week mobile tour, as well as print and digital.

M&M'S® Caramel Chocolate Candies feature a smooth caramel center covered in delicious M&M'S® Brand Milk Chocolate and coated in a colorful candy shell – offering the ultimate combination of flavors in every bite-sized piece. Chocolate and caramel lovers alike can find M&M'S® Caramel Chocolate Candies available at retailers nationwide in Sharing Size (2.83 oz.), Sharing Size Stand Up Pouch (9.6 oz.) and Singles (1.41 oz.).

For more information, fans can visit the M&M'S® Brand on Facebook, Twitter, Instagram or at www.mms.com or www.mms-spotlight.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated