M&M's® Brand Challenges Vine Superstar Nash Grier To Share 1 Million Tastes Of Crispy In One Day

"The King of Vine" to Help Give Away 1 Million Tastes of M&M'S® Crispy Today in New York City

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Jul 16, 2015, 09:00 ET

HACKETTSTOWN, N.J., July 16, 2015 /PRNewswire/ -- After being MIA for a decade, M&M'S^® Crispy are back by popular demand. While fans of the deliciously crispy and crunchy candy are rejoicing, there is a whole generation who may have missed the chance to enjoy M&M'S^® Crispy the first time. To introduce M&M'S^® Crispy to new fans, M&M'S^® is challenging Vine superstar Nash Grier to give away 1 million tastes of M&M'S^® Crispy. The catch? He only has one day to do it. It's a Crispy Challenge unlike anything we've ever seen.

#NashHasCrispy
On July 16, 2015, Nash will attempt to give out 1 million tastes of M&M'S^® Crispy in New York City at a location not yet released. Sure, Nash is a professional when it comes to creating spontaneous social posts for 29 million followers but can he give away 1 million tastes in just one day? Nash's fans in New York City and around the world are encouraged to follow Nash on Vine, Twitter and Instagram and M&M'S^® Twitter (twitter.com/mmschocolate) page for details on the location and real time updates on Nash's progress.

"I'm stoked for this challenge, but I need my fans to get in on the action and help me spread the word about the return of M&M'S^® Crispy," said Nash Grier. "I'll be giving away 1 million tastes of a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. Trust me: you'll have massive FOMO if you don't try them for yourself, so let's celebrate their return together!"

Can't make it to NYC? Well, fans can still follow the fun, check on Nash's progress to giveaway 1 million tastes of M&M'S^® Crispy in one day and share what they love about M&M'S^® Crispy by using the hashtag #NashHasCrispy.

M&M'S^® Crispy Return
After fans called, tweeted and organized online petitions, M&M'S^® Crispy returned to shelves nationwide in January 2015 for the first time in 10 years; the first product in Mars Chocolate history to be "brought back" because of fan requests.

"At Mars Chocolate North America, we know that the retiring of M&M'S^® Crispy in 2005 devastated some of our most nostalgic and loyal fans and sparked the launch of a 10-year campaign to bring it back," said Berta de Pablos, Vice President, Marketing, Mars Chocolate North America. "Let's face it; the fans of Crispy are really the ones who brought the product back. So what better way to celebrate their love for Crispy, and reach new fans, than by challenging the largest Vine star in history, Nash Grier to give away 1 million tastes of Crispy in just one day."

The digitally driven social experiment launches today, July 16, 2015, in New York City. M&M'S^® fans can purchase M&M'S^® Crispy wherever Mars Chocolate products are sold. Fans and consumers alike should be on the lookout for more information by following M&M'S^® on Twitter (twitter.com/mmschocolate).

To learn more about M&M'S^® Crispy, including nutritional information, please visit http ://www.mms.com or learn more on Facebook (www.Facebook.com/mms).

For more information on Nash Grier, please visit www.nashgrier.com or follow him on Twitter (@nashgrier), Facebook, Vine and Instagram (@nashgrier).

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

About Nash Grier
Nash Grier is an actor and social media phenom from North Carolina. With nearly 12 million followers on Vine, nearly 8 million on Instagram, close to 5 million on Twitter, and 4 million on YouTube, he has taken the social media world by storm. Nash has developed a large, engaged fan base thanks to his mix of slapstick comedy, song parodies, and videos that often co-star his friends and family. Additionally, his social media career has launched him into endeavors such as a clothing line with Aeropostale, an exclusive Live Nation tour produced by KIIS FM's DigiTours, and an upcoming debut on the big screen as Jack Sanders in the FullScreen feature film "The Outfield."

SOURCE Mars, Incorporated