M&M'S® Announces Coffee Nut As Winning Flavor In The First Ever "Flavor Vote" Campaign

New Flavor Received the Most Consumer Votes and will Join M&M'S Original Peanut on Shelves

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Jul 25, 2016, 09:00 ET

HACKETTSTOWN, N.J., July 25, 2016 /PRNewswire/ -- In honor of the brand's 75^th anniversary, M&M'S asked fans to choose the brand's newest peanut-flavored addition to join Original Peanut on shelves. With more than one million votes cast, M&M'S is proud to announce Coffee Nut as the flavor loved most!

Starting in August, the Coffee Nut flavor will join M&M'S Original Peanut, which was first introduced in 1954, on shelves at retailers nationwide. Coffee Nut defeated two other peanut-flavored challengers – Honey Nut and Chili Nut to win consumers' votes.

Tony Hale tries to tell Yellow which flavor won the M&M'S Flavor Vote, but he won't listen. Coffee Nut will now be joining the original M&M'S Peanut flavor at stores nationwide. Thanks for voting America!

In honor of the brand's 75th anniversary, M&M'S asked fans to choose the brand's newest peanut-flavored addition to join Original Peanut on shelves. With more than one million votes cast, M&M'S is proud to announce Coffee Nut as the flavor loved most! Fans can purchase M&M'S Coffee Nut at retailers nationwide in early August.

"We are so thrilled that our fans helped to shape our brand's vibrant future," said Tanya Berman, Director, M&M'S Brand. "Flavor Vote was the perfect campaign to show how much we value our fans' opinion. The brand is looking forward to adding Coffee Nut to our peanut flavored line up in August."

M&M'S Official Taste Tester Is...

Once fans cast their vote for their favorite new M&M'S Peanut flavor, they were entered for the chance to win $100,000 and earn the title of the official M&M'S Taste Tester. This year's official winner is Jason Y. from Raleigh, NC!

Fans can purchase M&M'S Coffee Nut at retailers nationwide in early August. For more information follow us at Facebook.com/mms, Twitter.com/mmschocolate, Instagram.com/mmschocolate and Pinterest.com/mmschocolate.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S® ®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

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SOURCE Mars, Incorporated