mitú LAUNCHES #11FOR11MILLION to Raise Funds and Awareness for U.S. Undocumented Immigrants

Beginning today and kicking off at "A Conversation with America," an immigration town hall led by mitú and hosted by the University of Southern California's Annenberg School for Communication and Journalism, mitú is asking every global citizen to donate $11 to #11FOR11MILLION with 100 percent of their donation going to the National Immigration Law Center (NILC) and United We Dream, which provide pro-bono legal services and advocacy on behalf of immigrants. In the coming months, mitú is partnering with Pulitzer Prize-winning journalist Jose Antonio Vargas and Define American to create content to support the #11FOR11MILLION campaign. 

"As the voice of Latino and multicultural youth in America, it's our responsibility to leverage mitú's influence to support issues affecting our community. Empowering and inspiring through authentic storytelling is what mitú does best," said Beatriz Acevedo, co-Founder and President of mitú.

"With this campaign, we stand in solidarity with our 11 million undocumented brothers and sisters who are facing the fear and reality of deportation during these challenging times," Acevedo added.

In late February, the U.S. Department of Homeland Security outlined a series of policies intended to increase immigration enforcement in the US, including the following: 

• Speedier deportations
• Hiring of thousands of new border patrol and immigration enforcement agents
• An increase in the number of unauthorized immigrants who can be deported through an expedited process 

In response to these policies, #11FOR11MILLION will look to build a network of support for undocumented immigrants in the US aimed at helping them keep their families and communities intact. 

"These are incredibly difficult times for immigrants in the US. mitú not only values the contributions of all immigrants to our country, but we also stand firm in our commitment to elevate their voices at every opportunity," said Lucy Flores, Vice President of Public Affairs at mitú.

About mitú mitú is a digital media company that brings a Latino POV to mainstream entertainment across multiple platforms.

Our audience is the 200% - youth who are 100% American and 100% Latino - they inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience who will soon be the majority of youth in the U.S. Our audience is nearly 100 million people in the U.S. each month, driving over 400 million content views and over 120 million video views monthly.

mitú is the leader in connecting brands, content buyers, and creators to Latino youth in America. Our investors include Upfront Ventures, WPP, AwesomenessTV, and Verizon Ventures. mitú is headquartered in Santa Monica, CA and has operations in New York, Chicago, Baja, México and Bogota, Colombia. For more information, visit www.wearemitu.com.   

SOURCE mitú

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