mitú and YouTube Red Partner to Launch Long Distance, a Multicultural Rom-Com for the Social Media Generation
Starring YouTube stars Chachi Gonzales and Josh Leyva, and TV star Cayden Boyd
LOS ANGELES, Sept. 28, 2017 /PRNewswire/ -- mitú, the leader in creating mainstream entertainment from a Latino P.O.V., premieres its new original scripted comedy special "Long Distance" on YouTube Red today.
The digital comedy special centers on the challenges of a L.A. based social media manager Gaby Márquez (played by Chachi Gonzales) and her Chicago-based boyfriend Chris Murphy (played by Cayden Boyd), as they attempt to make their long distance relationship work through the pitfalls of social media, cross-cultural challenges, and the disruptively charming and handsome presence of Gaby's new boss, Rafa (played by Josh Leyva).
"I am super proud to be a part of this show and love how mitú always represents Latinos in a positive and authentic way. We come in every shape, size and color and have many of the same problems, interests and dreams that any other American millennial has. Long Distance is a great example of this -- a super fun romantic comedy that anyone can relate to, but it also has a few extra inside jokes for young Latinos that grew up in a household like mine," said Chachi Gonzales.
"As someone who has made a career out of making videos for YouTube, I jumped at the opportunity to join mitú and YouTube Red in this premium special to play an over-the-top, self-centered social influencer in Long Distance. Admittedly, as an actor it was a bit of a stretch for me, but I take my craft very seriously," joked Josh Leyva.
As the leading voice for Latino youth in America, Long Distance exemplifies mitú's ongoing commitment to open doors and create opportunities for the next generation of diverse talent and storytellers, bringing fresh voices and faces to American mainstream entertainment.
"Trying to maintain a relationship in your twenties is never easy, especially when you're 2,000 miles apart, starting a new job, and living away from home for the first time. It's these millennial-friendly, universal themes that led us to partner with YouTube Red, who not only responded to our smart and comedic love story, but the influencing power and significant size and scope of our young Latino fan base," said Doug Greiff, mitú Co-Founder, Creator and Executive Producer of Long Distance.
"I'm incredibly proud of this show on so many levels, including our amazing, predominantly Latino cast, our talented Latina writer, and all the Latino crew members who worked on the show. mitú strives to be the first stop to attract and bet on Latino talent, and Long Distance is a great example of this," added Greiff.
Long Distance will be broadly available via YouTube Red's platform, which can be found here: https://www.youtube.com/watch?v=_lMW_XOow10
About mitú
Our audience is the 200% - youth who are 100% American and 100% Latino - they inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience who will soon be the majority of youth in the U.S. Our audience is nearly 100 million people in the U.S. each month. Globally, we drive over 600 million content views and over 100 million video views monthly. mitú is the leader in connecting brands, content platforms, and creators to Latino youth in America. Our investors include Upfront Ventures, WPP, AwesomenessTV, and Verizon Ventures. mitú is headquartered in Downtown Los Angeles and has operations in New York, Chicago, and Bogotá, Colombia. For more information, visit www.wearemitu.com.
About YouTube Red
YouTube Red is a subscription that gives you access to YouTube Red Original movies and series, a premium music service and an uninterrupted experience across YouTube. YouTube Red is currently available in the United States, Australia, New Zealand, Mexico and Korea.
SOURCE mitú
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