Minyanville Media Puts Ad-Free Content to the Test

NEW YORK, Oct. 4 /PRNewswire/ -- At the conclusion of Advertising Week in New York City, Minyanville Media, the Emmy Award winning financial news site launched a new subscription service for its financial and business website. "AD FREE" as it is named will erase all advertisements from the subscribers' pages.

(Photo: http://photos.prnewswire.com/prnh/20101004/NY74508 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101004/NY74508 )

A key debate in the publishing industry is the unanswered question: will consumers pay for ad-free content? Minyanville Media is putting this to the test. 

Minyanville.com's current offering of up-to-the-minute financial ideas, analysis, commentary, and insight is free through ad support from a roster of blue-chip advertisers. This is the generally accepted model in the publishing industry. Minyanville will now test the value of content without ads to a limited number of subscribers.

Beginning today, Minyanville.com readers will have the option to pay $8 a month to read content, experience Minyanville and join a community completely free of advertisements.

"We fully believe in the advertising model as it is a proven method to support professionally created content. However, we have heard from readers who are willing to pay to read our content and view our videos without advertisements. The internet is about choice and consumer control. This provides our readers with more options and the ability to customize how they view our award winning content," says Kevin Wassong, President of Minyanville. "At the same time, we continue to deliver terrific results for our high quality and relevant advertisers like Delta, Mercedes Benz, Geico, E*Trade, Charles Schwab, TD Ameritrade – to name a few. Our hope is to garner key insights into what consumers of professionally produced content are willing to pay for and share these results with the industry."  

Minyanville Media timed the launch to capitalize on the attention garnered by last week's Advertising Week industry event.

ABOUT MINYANVILLE:

Minyanville Media, Inc. is a diversified next generation digital media company and community creating branded business content that informs, entertains and educates all generations about the world of investing, business and finance.  The Company creates and curates market commentary and produces Emmy Award winning video, which is then distributed through its key online properties, Minyanville.com, MinyanLand.com, the Buzz & Banter and subscription services; and is further distributed through licensing and syndication agreements with TD Ameritrade and E*Trade and leading Internet distributors including Yahoo!, AOL, Dow Jones MarketWatch and MSN. As ESPN is to sports enthusiasts or Disney is to people of all ages, the Company's mission is to create the first "Theme Brand" for business and finance.

SOURCE Minyanville Media, Inc.

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