MinyanLand(TM) Celebrates Second Birthday, Blasts Past the 500,000-Member Mark: Teaching Children about Money While Having Fun

NEW YORK, Feb. 9 /PRNewswire/ -- MinyanLand™ (www.minyanland.com), the first virtual world to teach kids about earning, spending, saving and giving, celebrated its second birthday this month and surpassed the 500,000-registration mark.

"We are thrilled to have been able to provide so many children and their families with the basics of financial literacy," said Todd Harrison, chairman and CEO of Minyanville Media, Inc., the Emmy Award-winning creator of content that informs, entertains and educates investors across the social spectrum.

In addition to the 500,000 registered children ages 6-12, more than 150,000 parents have enrolled in the Virtual Allowance™ program allowing them to assign real-world chores and reward their kids with virtual currency each week. MinyanLand is free to use and is played at home, in school, and in after-school programs.

The Council for Economic Education and Children's Aid Society are supporters.

"We look forward to introducing new enhancements to MinyanLand and extending our reach in 2010 as the message of financial literacy has never been more important," said Laurie Petersen, general manager, Minyanville Family Media. "We welcome partners who have a mission to empower moms and children through financial understanding."

ABOUT MINYANLAND

MinyanLand (www.minyanland.com) is a property of Minyanville Media, Inc. (www.minyanvillemedia.com), an Emmy Award-winning financial media company that creates branded content to entertain and educate people about the world of finance. It contains all the attractions one would expect to find in the real world, including a bank and a fully-functioning economy that drive commerce. Each day starts with fresh news from the daily newspaper. On Main Street, kids eat to stay healthy at Ollie's Diner, play music in Matt's MusicLand, watch cartoons in the Main Street Theater, and more. The virtual world features destinations like the mall, library, school, playground and town hall, mirroring Everytown.

MinyanLand was developed with input and support from the Council for Economic Education, which provides financial literacy curriculum to grades K-12 across the country. In addition to its direct URL MinyanLand.com, children can find it on the AOL kids' site KOL.com. It is also endorsed by the Children's Aid Society and is part of the Betawave network of websites for moms and children.  

For more information, please visit Minyanville at www.minyanville.com.

SOURCE Minyanville Media, Inc.

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