Millesima Appoints Issa PR As New Agency of Record To Drive Public Relations For 2017

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Jan 12, 2017, 11:08 ET

NEW YORK, Jan. 12, 2017 /PRNewswire/ -- Luxury strategy and public relations agency Issa PR has been appointed as the new agency of record for fine wine retailer, Millesima. The firm will help to expand public relations in the New Year and establish the company as one of the top merchants in the US wine industry. Established in 2006, Millesima USA offers a comprehensive selection of fine and rare wines, including the most sought-after French, Italian and New World brands. The team selects its wines for the excellent quality and value, and guarantees the highest standards for wine storage, shipment, and customer service.

Family owned since 1983, Millesima USA is run by General Manager, Hortense Bernard - the daughter of founder Patrick Bernard. Hortense represents the fourth generation to work in the Bernard Group. As the first foreign company to obtain a wine and spirits license in the state of New York, Millesima USA is considered the American arm of Bordeaux-based Millesima SA. The team first operated a store in the New York City suburb of Dobbs Ferry from 2006 - 2009 and was then relocated to the Upper East Side of Manhattan in 2009.

"We're excited to be working with Issa PR as we continue to establish the company in the US," said Hortense Bernard - Millesima USA General Manager. "Millesima is one of the top luxury wine companies in Europe and one of our goals for 2017 is to be as well-known in the American wine industry. Issa PR has had great success representing luxury brands, and creating unique and dynamic campaigns, so we're thrilled to have them onboard to continue bringing fine wine to our loyal and new customers."

"At Issa PR, we represent brands with a rich legacy and history," said Viet N'Guyen, founder and CEO of Issa PR. "Millesima is a family-owned business who have an illustrious reputation in Europe and represent a prestigious yet diverse portfolio. We are honored to partner with them, as they take on the American market."

Today, Millesima SA is one of the five largest buyers of Bordeaux futures. The company purchases its wines exclusively from each property and therefore its bottles have only been in two cellars - those of the Chateau and the Millesima cellars. Considered the undisputed leader of online sales of fine wines in Europe, the company is unique in that it offers the opportunity to buy wine Futures (en primeur) and boasts an extensive selection of large format bottles. Millesima continues to sell via catalog as well as online and is truly a family affair: Hortense's brother Fabrice and her mother Helene are also professionally involved with the company.

To find out more information on Millesima, please visit here.

ABOUT ISSA PR
Luxury brand strategy and PR agency Issa PR is headquartered in New York with team members in London, Los Angeles and Miami. Creating captivating campaigns and thoughtful dialogue, Issa PR represents luxury fashion, art and entertainment clients. With over 15 years experience traversing the luxury and lifestyle industry, the dynamic team is comprised of a global network of experts, influencers and leading-edge creatives. For more information, visit www.issa-pr.com or follow Issa at @IssaPRofficial on Facebook, Instagram and Twitter.

ABOUT MILLESIMA
Millesima S.A. carefully maintains more than 2.5 million bottles of fine wine that age slowly in the company's cellars in Bordeaux, including more than 12,000 large format bottles. This strategy, in place since1983, is one of the keys to Millesima's success. The company has 100 to 250 en-primeur wines literally in every format possible and has more than 80,000 private clients. Their comprehensive list includes Crus Classés wines from all Bordeaux vintages of the last 15 years, enabling customers to easily source the Chateau and the vintage that they are seeking. Millesima also offers wines from the best properties in the Rhone, Burgundy, Alsace, and other leading French regions, as well as top producers from Italy and the USA.

The Millesima cellars in Bordeaux can be visited as well. Appointments to visit the cellars can be made through the website at www.millesima.com.

For more information on Millesima USA visit www.millesima-usa.com or follow Millesima at @Millesima.USA on Facebook and @MillesimaUSA on Instagram and Twitter.

Press Contacts

Viet N'Guyen
[email protected]
212-837-1852

Jessica A. Poulin
[email protected]
212-837-1852

Raymond L. Casas
[email protected]
212-837-1852

SOURCE Issa PR