Mielle Organics Announces 2021 Unmasked: I Know My Roots Series

Black-Owned Beauty Brand Taps Ambassadors LeToya Luckett, Toya Johnson, and More to Explore Their Roots in a New Series

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Mar 16, 2021, 15:14 ET

CHICAGO, March 16, 2021 /PRNewswire/ -- International beauty brand Mielle Organics, the #1 Growth and Moisture Black-Owned natural hair care company, is proud to announce the release of the 2021 Unmasked: I Know My Roots series. The multi-part campaign will feature beauty maven and CEO Monique Rodriguez and Mielle Organics Brand Ambassadors, including actress, entertainer and recording artist, LeToya Luckett and reality television personality, rapper and businesswoman Toya Johnson, who share their unmasked experiences with natural hair, mental health, faith, fitness, and more.

International beauty brand Mielle Organics, the #1 Growth and Moisture Black-Owned natural hair care company, is proud to announce the release of the 2021 Unmasked: I Know My Roots series. The multi-part campaign will feature beauty maven and CEO Monique Rodriguez and Mielle Organics Brand Ambassadors, including actress, entertainer and recording artist, LeToya Luckett and reality television personality, rapper and businesswoman Toya Johnson, who share their unmasked experiences with natural hair, mental health, faith, fitness, and more. Photo credit: Drea Nicole Photography

The Unmasked: I Know My Roots series is about empowering multicultural women and young girls. The series will utilize the collective voices of Mielle Organics' notable brand ambassadors through honest conversations, storytelling, and imagery to encourage them to embrace their natural hair care journey, inner beauty, and authenticity.

Founder and CEO of Mielle Organics, Monique Rodriguez, says it was essential to release the Unmasked: I Know My Roots series during Women's History Month. "Unmasked: I Know My Roots" is an elevated take on our journey to empower multicultural women and young girls to showcase their authentic selves unapologetically," said Monique Rodriguez. "This project is special because it's a fresh take on Mielle Organics' ideals as a company and allows me and my fellow ambassadors to show a different side of women's empowerment."

To learn more about the 2021 Unmasked I Know My Roots series, please visit https://mielleorganics.com/pages/unmasked.

Press Contact:
Jennifer McIntosh
203-461-4461
[email protected]

Martine Charles
(478) 442-1725
[email protected]

SOURCE Mielle Organics