Microlearning market size to grow by USD 1,338.46 million from 2022 to 2027; A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 12, 2023 /PRNewswire/ -- The global microlearning market size is estimated to increase by USD 1,338.46 million between 2022 and 2027. The market's growth momentum will be progressing at a CAGR of 10.57%. - Request a sample report

• Cornerstone OnDemand Inc.: The company offers micro-learning through Grovo.
• ELB Learning: The company offers micro-learning through the Rockstar learning platform.
• Epignosis : The company offers micro-learning through TalentCards.
• Gnowbe Group Ltd.: The company offers micro-learning such as Microlearning Instructional Design (MID) Accreditation Program.
• For Details on the vendor and its offerings – Buy the report!

The global microlearning market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer microlearning in the market are Axonify Inc., Bigtincan Holdings Ltd., BTS Group AB, Cornerstone OnDemand Inc., CrossKnowledge, ELB Learning, Epignosis, Gnowbe Group Ltd., GoSkills Ltd., Inkling Systems Inc., International Business Machines Corp., iSpring Solutions Inc., Larsen and Toubro Ltd., Multiversity Pvt. Ltd., Neovation Corp., Pryor Learning, Qstream Inc., SmartUp.io Ltd., and SweetRush Inc. and others.
The global microlearning market is fragmented, with many local and regional players competing in a fast-growing education sector. Players in the microlearning market are engaged to offer their content through the interactive medium that will develop a high interest of learners in these training platforms., which will propel the growth of the market during the forecast period.

To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Segment Overview
Technavio has segmented the market based on application (retail, manufacturing and logistics, BFSI, healthcare, and others), and component (solutions and services). 

• The market share growth of the retail segment will be higher than the other segments during the forecast period. The retail sector consists of brick-and-mortar retail shops and e-commerce sites. Training customers in the retail sector is essential for providing superior customer service and enhancing business productivity in the fragmented market. Most retail vendors try to differentiate themselves based on the customer service they provide. 

Geography Overview
By geography, the global microlearning market is segmented into North America, APAC, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global microlearning market.

• North America is estimated to account for 41% of the growth of the global market during the forecast period. North America is the largest geographical segment of the global microlearning market in 2022 and will continue to remain the largest segment during the forecast period. This is attributed to the rising adoption of technology by numerous organizations to provide adequate training to their employees. Thus, the growth of e-learning will provide immense opportunities to microlearning providers in North America.

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Leading drivers - One of the key factors driving the global microlearning market growth is the growing government initiatives. Governments globally have taken initiatives and are promoting e-learning to improve education services. For instance, the government of the US has the NASA App to educate learners about NASA missions and space, among others. Moreover, the governments of countries such as Thailand, China, and Hong Kong are offering tablets to aid in education. Governments are also increasing the funding amount of various initiatives to boost microlearning platforms. Such factors will further drive market growth during the forecast period.

Key trends - Another key factor driving the global microlearning market growth is the gamification of training and education due to an increase in the number of smartphones and mobile devices. Furthermore, gamification also helps in customer retention and increases customer retention rates by 5%, could increase profits by 25%-95%, and can fetch better results for businesses. Brands can provide scannable codes on products, and by scanning the code, the customer can avail of a certain number of loyalty points. Furthermore, organizations have shown an inclination toward collaborative systems, which do not create a competitive environment, as they are widely considered counterproductive. Thus, the market is expected to witness substantial growth during the forecast period.

Major challenges - One of the key challenges to the global microlearning market growth is data security concerns due to the proliferation of education technology. The free offerings of apps by vendors to acquire a foothold in the market have enabled educators to experiment with adaptive learning products such as e-learning apps that record and analyze the performance of students and recommend personalized lessons. This has increased security threats with respect to the information of students and other administrative data. In the corporate sector, as more businesses rely on BYOD policies, the connection of devices increases the exposure to security threats due to the lack of security system installation. Such factors will reduce the rate of adoption of mobile learning through apps, which can offset market growth during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this microlearning market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the Microlearning Market between 2023 and 2027
• Precise estimation of the size of the Microlearning Market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the Microlearning Market industry across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Microlearning Market vendors

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The corporate blended learning market size is expected to increase by USD 36,284.86 million from 2022 to 2027, and the market's growth momentum will accelerate at a CAGR of 12.68%. This report extensively covers market segmentation by type (systems, content, courses, and solutions), end-user (automotive industry, BFSI sector, consumer goods industry, energy industry, and others), and geography North America, Europe, APAC, South America, and Middle East and Africa.

The growth momentum of the corporate e-learning market will accelerate at a CAGR of 12.09%, and the market size will increase by USD 44,908.64 million from 2022 to 2027. This report extensively covers market segmentation by end-user (services, manufacturing, retail, and others), deployment (on-premises and cloud-based),  and geography (North America, Europe, APAC, South America, and Middle East and Africa).

Microlearning Market Scope

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• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Industry Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Component
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global microlearning market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global microlearning market 2017 - 2021 ($ million)

• 4.2 Industry Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Industry Segment 2017 - 2021 ($ million)

• 4.3 Component Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Component Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Industry Application

• 6.1 Market segments
• Exhibit 30: Chart on Industry Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Industry Application - Market share 2022-2027 (%)

• 6.2 Comparison by Industry Application 
• Exhibit 32: Chart on Comparison by Industry Application
• Exhibit 33: Data Table on Comparison by Industry Application

• 6.3 Retail - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Retail - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Retail - Year-over-year growth 2022-2027 (%)

• 6.4 Manufacturing and logistics - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Manufacturing and logistics - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Manufacturing and logistics - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Manufacturing and logistics - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Manufacturing and logistics - Year-over-year growth 2022-2027 (%)

• 6.5 BFSI - Market size and forecast 2022-2027 
• Exhibit 42: Chart on BFSI - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on BFSI - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on BFSI - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on BFSI - Year-over-year growth 2022-2027 (%)

• 6.6 Healthcare - Market size and forecast 2022-2027 
• Exhibit 46: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027 
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Industry Application 
• Exhibit 54: Market opportunity by Industry Application ($ million)

7 Market Segmentation by Component

• 7.1 Market segments
• Exhibit 55: Chart on Component - Market share 2022-2027 (%)
• Exhibit 56: Data Table on Component - Market share 2022-2027 (%)

• 7.2 Comparison by Component 
• Exhibit 57: Chart on Comparison by Component
• Exhibit 58: Data Table on Comparison by Component

• 7.3 Solution - Market size and forecast 2022-2027 
• Exhibit 59: Chart on Solution - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Solution - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Solution - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Solution - Year-over-year growth 2022-2027 (%)

• 7.4 Services - Market size and forecast 2022-2027 
• Exhibit 63: Chart on Services - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Services - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Services - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Services - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Component 
• Exhibit 67: Market opportunity by Component ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027 
• Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027 
• Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Canada - Market size and forecast 2022-2027 
• Exhibit 105: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.12 India - Market size and forecast 2022-2027 
• Exhibit 109: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 Axonify Inc.
• Exhibit 120: Axonify Inc. - Overview
• Exhibit 121: Axonify Inc. - Product / Service
• Exhibit 122: Axonify Inc. - Key offerings

• 12.4 Bigtincan Holdings Ltd. 
• Exhibit 123: Bigtincan Holdings Ltd. - Overview
• Exhibit 124: Bigtincan Holdings Ltd. - Business segments
• Exhibit 125: Bigtincan Holdings Ltd. - Key news
• Exhibit 126: Bigtincan Holdings Ltd. - Key offerings
• Exhibit 127: Bigtincan Holdings Ltd. - Segment focus

• 12.5 BTS Group AB
• Exhibit 128: BTS Group AB - Overview
• Exhibit 129: BTS Group AB - Business segments
• Exhibit 130: BTS Group AB - Key offerings
• Exhibit 131: BTS Group AB - Segment focus

• 12.6 Cornerstone OnDemand Inc. 
• Exhibit 132: Cornerstone OnDemand Inc. - Overview
• Exhibit 133: Cornerstone OnDemand Inc. - Product / Service
• Exhibit 134: Cornerstone OnDemand Inc. - Key offerings

• 12.7 CrossKnowledge
• Exhibit 135: CrossKnowledge - Overview
• Exhibit 136: CrossKnowledge - Product / Service
• Exhibit 137: CrossKnowledge - Key offerings

• 12.8 ELB Learning
• Exhibit 138: ELB Learning - Overview
• Exhibit 139: ELB Learning - Product / Service
• Exhibit 140: ELB Learning - Key offerings

• 12.9 Epignosis
• Exhibit 141: Epignosis - Overview
• Exhibit 142: Epignosis - Product / Service
• Exhibit 143: Epignosis - Key offerings

• 12.10 Gnowbe Group Ltd.
• Exhibit 144: Gnowbe Group Ltd. - Overview
• Exhibit 145: Gnowbe Group Ltd. - Product / Service
• Exhibit 146: Gnowbe Group Ltd. - Key offerings

• 12.11 GoSkills Ltd.
• Exhibit 147: GoSkills Ltd. - Overview
• Exhibit 148: GoSkills Ltd. - Product / Service
• Exhibit 149: GoSkills Ltd. - Key offerings

• 12.12 International Business Machines Corp. 
• Exhibit 150: International Business Machines Corp. - Overview
• Exhibit 151: International Business Machines Corp. - Business segments
• Exhibit 152: International Business Machines Corp. - Key news
• Exhibit 153: International Business Machines Corp. - Key offerings
• Exhibit 154: International Business Machines Corp. - Segment focus

• 12.13 iSpring Solutions Inc. 
• Exhibit 155: iSpring Solutions Inc. - Overview
• Exhibit 156: iSpring Solutions Inc. - Product / Service
• Exhibit 157: iSpring Solutions Inc. - Key offerings

• 12.14 Larsen and Toubro Ltd. 
• Exhibit 158: Larsen and Toubro Ltd. - Overview
• Exhibit 159: Larsen and Toubro Ltd. - Business segments
• Exhibit 160: Larsen and Toubro Ltd. - Key news
• Exhibit 161: Larsen and Toubro Ltd. - Key offerings
• Exhibit 162: Larsen and Toubro Ltd. - Segment focus

• 12.15 Multiversity Pvt. Ltd. 
• Exhibit 163: Multiversity Pvt. Ltd. - Overview
• Exhibit 164: Multiversity Pvt. Ltd. - Product / Service
• Exhibit 165: Multiversity Pvt. Ltd. - Key offerings

• 12.16 Neovation Corp.
• Exhibit 166: Neovation Corp. - Overview
• Exhibit 167: Neovation Corp. - Product / Service
• Exhibit 168: Neovation Corp. - Key offerings

• 12.17 Qstream Inc.
• Exhibit 169: Qstream Inc. - Overview
• Exhibit 170: Qstream Inc. - Product / Service
• Exhibit 171: Qstream Inc. - Key news
• Exhibit 172: Qstream Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 175: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources

• 13.5 List of abbreviations 
• Exhibit 179: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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