Michelob ULTRA Issues Challenge to Atlanta and Boston Fans: "Live ULTRA" and Win a Trip to the Super Bowl

Challenge in Both Cities will Reward the Male and Female Who Complete the Most Pull-Ups

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Feb 01, 2017, 08:00 ET

NEW YORK, Feb. 1, 2017 /PRNewswire/ -- Michelob ULTRA is brewed for those who stay fit and have fun. That is why the brand is introducing the Live ULTRA Pull-Up Challenge. Tomorrow, fans 21+ in Atlanta and Boston will have the opportunity to win the ultimate reward - Super Bowl tickets - through this Challenge by tapping into two of their passions: living an active lifestyle and cheering on their favorite football team alongside friends.

The Live ULTRA Pull-Up Challenge is very straightforward: show up, pull-up, pack up. On Thursday, men and women in the Atlanta and Boston areas are invited to visit the designated gym location in their city and showcase their physical fitness by completing as many pull-ups as they can in 95 seconds – the same number of low calories found in a Michelob ULTRA. The male and female in each market who complete the most pull-ups will receive a VIP trip to Houston for Super Bowl LI.

"We believe a balanced lifestyle of working out and going out deserves the ultimate reward," said Azania Andrews, vice president, Michelob ULTRA. "That's why, this year, we're gifting coveted Super Bowl LI tickets to those who go the extra mile."

Details of the competition are as follows:

BOSTON
LOCATION:

Republic Fitness
2 International Pl.
Boston, MA 02110

DATE AND TIME: February 2, 7:00am to 10:00am ET

ATLANTA
LOCATION:

The Forum Athletic Club
Lenox Square
3393 Peachtree Road #2010
Atlanta, GA 30326

DATE AND TIME: February 2, 7:00am to 10:00am ET

For information on Michelob ULTRA, visit MichelobULTRA.com or the brand's pages on Facebook, Twitter and Instagram.

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 14 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

For More Information:
Jennifer Goldsmith
[email protected]
Will Cutrone
[email protected]

SOURCE Anheuser-Busch