Michelob ULTRA and Lance Armstrong Team up to Raise Funds for World Bicycle Relief This Holiday Season

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Nov 29, 2011, 11:53 ET

ST. LOUIS, Nov. 29, 2011 /PRNewswire/ -- Michelob ULTRA and Lance Armstrong are partnering this holiday season to support World Bicycle Relief, a 501(c)(3) organization that designs quality and sturdy bicycles for people living in sub Saharan Africa, helping them access education, health care and independence.

(Photo: http://photos.prnewswire.com/prnh/20111129/CG13279)

Now through Dec. 31, Michelob ULTRA is donating ten cents to World Bicycle Relief every time a consumer purchases a 12-, 18-, 20- or 24-pack, with a maximum donation of $25,000. Michelob ULTRA will also donate ten cents for every new "like" the Michelob ULTRA Facebook page receives through the end of the year.

"In the United States we often view cycling as a fitness or recreational activity, but in many parts of the world, bicycles can make a significant improvement in people's lives as their primary means of transportation," said Lance Armstrong. "I'm thrilled to join Michelob ULTRA this holiday season to help raise awareness and funds in support of World Bicycle Relief."

"To millions of people in developing Africa, a quality, sturdy bicycle is the difference between getting to school, getting health care, making a living, or not. It is a simple, yet powerful tool that can lift the most in need out of poverty," said F.K. Day, founder & president, World Bicycle Relief.

Since its inception in 2005 as a response to the tragic Indian Ocean tsunami, World Bicycle Relief has designed and distributed more than 91,000 bikes and trained over 750 field mechanics in Africa. The organization offers sustainable transportation to improve access to education and economic opportunity through the increased carrying capacity and reduced travel time that bicycles provide to individuals in need.

"We're proud to support World Bicycle Relief's mission of providing the independence and benefits of cycling to those in need," said Ryan Moore, senior director, Michelob ULTRA. "There's no better time of the year to come together to make a meaningful impact in the lives of those less fortunate."

For more information on how to help support World Bicycle Relief, please visit www.Facebook.com/MichelobUltra or www.WorldBicycleRelief.org.

About World Bicycle Relief

Founded in 2005 in response to the Indian Ocean tsunami, World Bicycle Relief designs and distributes sturdy, quality bicycles to people in sub Saharan Africa who suffer from lack of access to health care, education, and economic opportunity. Compared to walking, a bicycle can travel four times farther, carry five times more weight, and save hours of travel time. This helps patients get to health clinics in an emergency, it assists in getting medicines and malaria nets to get to rural villages more effectively, it allows students to get to school more quickly and safely, and it enables farmers to get goods to market faster and more inexpensively. To date, more than 91,000 World Bicycle Relief bicycles have been distributed to students, health care volunteers, farmers and other residents in Africa and Asia. For more information on World Bicycle Relief, go to www.worldbicyclerelief.org.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

SOURCE Anheuser-Busch