Michael C. Fina Moves from 'Upstairs at Michael C. Fina' to 'Online at MichaelCFina.com' as Retailer Goes Online-Only

NEW YORK, April 4, 2016 /PRNewswire/ -- Today Michael C. Fina, the world renowned luxury tableware, engagement jewelry and wedding registry resource, announced the next chapter in its more than 80-year legacy, transforming into an online-only retailer. Starting April 16, the selection of high-quality jewelry, tableware and home décor products that generations have sought for weddings and special occasions will only be found online at MichaelCFina.com. Additionally, Michael C. Fina's Wedding Registry will now reach more couples than ever before through a partnership with Zola, an online wedding registry. Couples who register at Michael C. Fina will now do so through Zola, and existing couples will have their registries moved over to the site to enhance their experience.

"Since my grandparents first opened Michael C. Fina more than 80 years ago, we've been pioneers of new retail approaches. Transitioning to an online-only store lets Michael C. Fina evolve with our customers, who are already overwhelmingly shopping at MichaelCFina.com," said Steven Fina, President and Chief Merchant of Michael C. Fina. "By partnering with Zola to power our online Wedding Registry through their best in class customer experience, we will bring the products, designers and manufacturers that Michael C. Fina is known for to a larger audience than ever before."

MichaelCFina.com launched in the early days of ecommerce and was among the first retailers to offer an online wedding registry, as well as an omnichannel inventory approach. The brand further embraced the internet by extending its presence through an early partnership with The Knot. Partnering with Zola to enhance couples' registry experience is the next natural evolution of the business and ensures that Michael C. Fina products and services are available to customers, wherever and however they shop.

As part of this partnership, Michael C. Fina will work with Zola to offer a robust selection of more than 50 brands and 1,500 different items from Michael C. Fina's luxury tableware catalog including Simon Pearce, George Jensen and L'Objet. Additionally, Michael C. Fina's wedding registry experience will now be exclusively powered by Zola.com. Couples registering at MichaelCFina.com will be directed to Zola.com.

"For almost a century, couples all over the world have turned to Michael C. Fina as they build their lives together by adding the finest quality and craftsmanship in tableware, home décor and jewelry to their wedding registries," said Shan-Lyn Ma, CEO and Founder of Zola. "Partnering with Michael C. Fina will provide couples with Zola's premium registry experience, while expanding customers' access to new brands and thousands of high-quality gifts from the legendary New York City retailer."

As part of the transition to become an online-only retailer, Michael C. Fina will close its retail location at 500 Park Avenue effective April 16. 

About Michael C. Fina 
A true New York institution, Michael C. Fina has offered quality and craftsmanship to three generations of shoppers. Always ahead of its time, Michael C. Fina was founded when Rose Rosenblatt negotiated a partnership in exchange for investing in the company, a nearly unprecedented arrangement in 1935. The family-owned and operated retailer is the leading purchaser of the world's finest diamonds and carries the largest selection of designer engagement rings and wedding bands on the East Coast. In addition, Michael C. Fina carries the most comprehensive selection of fine tableware and home décor items in the country.

About Zola
Zola is the next generation of wedding registry, which combines gifts, experiences, and cash funds in one place, with innovative features to make the process simple and enjoyable. Couples can control when gifts ship to them, exchange products before they are shipped, and create their own fully customized page with photos and a message to their guests. Zola's 250+ coveted brands, from traditional wedding mainstays to up-and-coming designers, give couples access to everything a traditional department store would offer and more. Between the product assortment, innovative features, and the ability to add items from any store with the "Add to Zola" button, Zola has created an unparalleled registry experience.

For more information about Zola, please visit www.zola.com or follow @ZolaRegistry on Instagram, Pinterest, Twitter and Facebook.

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SOURCE Michael C. Fina

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http://www.michaelcfina.com