MGH Chosen by Utz and Fresh & Green's as Advertising and Marketing Agency

Popular snack food brand and new supermarket chain select MGH for strategic advertising and marketing services

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Jan 04, 2012, 02:03 ET

BALTIMORE, Jan. 4, 2012 /PRNewswire/ -- MGH, an integrated marketing communications agency, today announced it has added two high-profile, food-related accounts to its growing advertising and marketing roster: premier snack food brand Utz and supermarket chain Fresh & Green's. Terms of the agreements were not disclosed.

Utz, one of the mid-Atlantic's most well-known brands, is working with MGH to assist in the development and implementation of an advertising campaign emphasizing Utz's local flavor. MGH is providing creative and media buying services in order to promote sales of Utz's snack foods.

Fresh & Green's – which will offer a new shopping experience blending prepared meals, natural foods, conventional products, familiar brands and dine-in eating – has partnered with MGH to build awareness of its eight new stores in Maryland and Washington, D.C. MGH is providing a full suite of marketing services, including creative, media buying, social media and interactive design to help the stores communicate their renovation processes and transitions from former SuperFresh locations, as well as to announce their grand openings in 2012.

"We're excited to add two high-profile accounts to our growing portfolio of clients, which spans a wide variety of industries," said Andy Malis, president of MGH. "We are very proud to have worked with so many important local brands – like Utz and Fresh & Green's – and to have helped them achieve their goals with strategic and integrated marketing campaigns and ideas."

About MGH

MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, development and marketing), market research, direct response, relationship marketing and social media marketing.

MGH maintains a diverse client base spanning multiple industries. Current clients include Marco's Pizza, Texas Instruments, Utz, Fresh & Green's, Visit Baltimore, the National Aquarium, University of Maryland University College, Towson University, Nobel Learning Communities, Ocean City, Md., Department of Tourism, and Smyth Jewelers.

Based in Baltimore, MGH is one of Maryland's largest agencies, with more than $65 million in annual billings. Visit http://mghus.com for more information on MGH and its services, or connect with MGH via: Facebook at http://facebook.com/mghus; Twitter at http://twitter.com/mghus; or YouTube at http://youtube.com/mghtv.

SOURCE MGH