Metrics that Matter: PR Newswire Shares Guide to Demonstrating PR's ROI

NEW YORK, May 19, 2016 /PR Newswire/ -- It is an exciting time to work in public relations. Advances in technology have given PR professionals the tools to effectively and accurately measure the success and impact of their programs, allowing practitioners to demonstrate how they contribute to the bottom line through pipeline growth and revenue, effectively solidifying their necessity.

A guide from PR Newswire, Defining the Metrics that Will Demonstrate ROI to Clients, explores how PR practitioners can quantify their value by becoming more data driven, using a number of metrics to illustrate the success of their PR campaigns.

The guide explores the metrics that should be used to demonstrate the value of PR across all relevant channels. These metrics include:

• Audience metrics
• Engagement metrics
• Visitor metrics
• Conversion metrics
• Pipeline and revenue data
• Sentiment and influence metrics
• News release reporting metrics

Using these metrics to create a more holistic view of your campaign success will help practitioners gain better insights into their programs and demonstrate their contribution to strategic business outcomes.

For a more detailed insight, download the guide here: http://prn.to/1surrF4.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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SOURCE PR Newswire Association LLC

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