Meow Mix® Is Searching For A Pitch Purrfect Feline

'Meow for Mealtime' Video Contest Places Felines Front and Center

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May 21, 2013, 08:00 ET

SAN FRANCISCO, May 21, 2013 /PRNewswire/ -- Think your four-legged friend is the cat's meow? Does your furry pal meow all the way to the food bowl each morning? Then the Meow Mix^® cat food, "Meow for Mealtime" contest is right up your alley! Starting May 10, pet parents can create their own version of the iconic Meow Mix Jingle starring their favorite feline and could win $10,000, plus a lifetime supply^* of Meow Mix^® cat food. The brand's latest endeavor highlights mealtime as the perfect connection for cats and cat parents to celebrate together by using the classic Meow Mix jingle.

"It's no secret that cats are the stars of the internet, but Meow Mix^® wants to show that cats are also the stars of their pet parents' lives, especially during mealtime," said Kimberly Rom, Senior Brand Manager, Meow Mix^®cat foodfor Del Monte Foods. "The 'Meow for Mealtime' promotion invites pet owners to celebrate their cat's star power alongside the iconic Meow Mix Jingle, the classic tune where cats ask for Meow Mix by name."

The classic Meow Mix tune is one of America's most memorable jingles, according to a 2012 survey by Kelton Research. Second only to the Oscar Mayer song, the Meow Mix Jingle has a special place in pet parents' hearts, with 32 percent of Americans saying they remember the Meow Mix lyrics better than the Pledge of Allegiance! For years, cat parents have asked how to get their favorite felines a starring role in a version of the famous Jingle, and now they have a chance.

Cat parents can go to http://www.Meowmixjingle.com or log on to Facebook at www.Facebook.com/MeowMix now through June 9 to enter the "Meow for Mealtime" promotion. By simply uploading a picture of their cat, choosing a background, and picking the purrfect singing voice, cat parents can produce a fully customized video. They can then show everyone that their cat is just as irresistible as the taste of Meow Mix^® cat food, and share the video through social media channels. Winners will be chosen daily, and a Grand Prize winner will be chosen at the conclusion of the promotion.

For more information about Meow Mix^® cat food, visit www.MeowMix.com.

^*Calculated as a 14 year supply of twelve (12) 16 lbs. bags per year of Meow Mix^® brand dry cat food to be awarded in prepaid debit cards.

About Del Monte Foods
Del Monte Foods is one of the country's largest producers, distributors and marketers of premium quality, branded pet products and food products for the U.S. retail market, generating approximately $3.7 billion in net sales in fiscal 2012. With a powerful portfolio of brands, Del Monte products are found in eight out of ten U.S. households. Pet food and pet snacks brands include Meow Mix^®, Kibbles 'n Bits^®, Milk-Bone^®, 9Lives^®, Pup-Peroni^®, Gravy Train^®, Nature's Recipe^®, Canine Carry Outs^®,Milo's Kitchen^® and other brand names. Food product brands include Del Monte^®, Contadina^®, S&W^®, College Inn^® and other brand names. The Company also produces and distributes private label pet products and food products.