LAGUNA BEACH, Calif., March 3, 2020 /PRNewswire/ -- From the innovators in men's shave, beard and skin care now comes CREMO Hair & Beard Color-- the "no mix, no mess" solution to coloring men's hair and beard. Whether going gray or going for the gold or silver fox status, men who may be considering coloring their hair and beard now have an innovative, easy solution that works in just five minutes.
The CREMO™ 2-in-1 Hair & Beard Color Kit features a ready-to-use applicator specifically designed to require no mixing, no gloves, and no mess. CREMO's innovative brush applicator, evenly colors both hair and beard in a snap. Users simply push a button on the applicator and carefully comb the lightweight coloring foam straight into the hair – click, shake, foam, and comb – no mix, no mess!
"Today, more and more men are coloring their hair, whether for their beard or on their head, and CREMO is excited to offer an easy solution for this growing grooming need," said Matthew Biggins, CEO of Cremo Company. "We've carefully crafted a one-stop solution that anyone can easily use on their own – the premium color dyes come in a canister that you simply shake to mix. And our accompanying dye applicator and detailing tool make it easier than ever to achieve natural, even-looking results for both your hair and beard."
Advances in hair coloring is yet another example of the ever-expanding men's grooming market, where new products reflect the varied grooming needs of men across all ages. And regardless of age, the percentage of men who color their hair continues to increase year over year. Recent research suggests that going gray earlier may be caused by increased levels of stress.* Whatever the reason for choosing to color one's hair or beard, the process through CREMO Hair & Beard Color makes it simple to color with even results.
The NEW CREMO Hair & Beard Color collection is available in a variety of shades including Light Brown, Medium Light Brown, Medium Brown, Medium Dark Brown, Dark Brown, Black, Jet Black, and the applicator and canister are both reusable for future colorings. Precaution: Before starting, users are required to read and follow all product instructions, including the product's safety advisory and enclosed instructions on how to perform the skin allergy patch test 48 hours before use. When coloring hair with its 2-in-1 Hair & Beard Color Kit, CREMO suggests also using a towel, shampoo, and CREMO Face & Body Wipes (or petroleum jelly or moisturizing lotion) to prevent unwanted coloring on the skin. CREMO Hair & Beard Color is now available at select Walmart and CVS stores nationwide and online at CremoCompany.com.
About CREMO As the fastest growing men's grooming company in the U.S., CREMO offers a full line of shave, beard, hair and body products that deliver astonishingly superior results. CREMO's category-defining products are made by an experienced team of chemists and curators who are experts in skin care. We are committed to developing superior performing CREMO products that use the best ingredients to deliver noticeable, dramatic results. More information about CREMO products may be found online at http://cremocompany.com. CREMO is also on Instagram @cremocompany and Twitter at http://twitter.com/cremocompany and uses the social media hashtags #cremo and #cremocompany. Press inquiries or product requests may be directed to Jessica del Mundo at jessica at 10storyhouse.com or [email protected].
*"How the Stress of Fight or Flight Turns Hair White" as reported in the journal Nature 2020
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