Meijer Home Delivery Going Bananas, Surpassing Half Million Deliveries … and Counting

Retailer's store-to-door success includes 1 million eggs, 1.5 million pounds of bananas, and availability to more than 10 million households across the Midwest

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Meijer

Oct 25, 2017, 10:00 ET

GRAND RAPIDS, Mich., Oct. 25, 2017 /PRNewswire/ -- Meijer is proving just how popular store-to-door convenience for grocery delivery has become in the Midwest. The Grand Rapids, Mich.-based retailer recently surpassed 500,000 deliveries, and is on-pace to see more than a million deliveries made from its stores by year-end.

Since launching in Detroit last September, Meijer has expanded the personalized service to more than 200 stores in just 148 days. The store-to-door service is now available to more than 10 million households in Michigan, Indiana, Ohio, Illinois, Wisconsin, and Kentucky where Shipt shoppers hand-pick items from local Meijer stores offering home delivery. So far, more than 85,000 cases of water, 1 million eggs and 1.5 million pounds of bananas have been brought right to your door.

"As e-commerce continues to change the way people shop, we are proud to bring home delivery to the Midwest and innovate the way people shop our stores," Meijer President & CEO Rick Keyes said. "Our goal was to quickly bring a high level of convenience to as many customers as possible, so surpassing a half million deliveries is a great start as we continue enhancing this personalized customer-first experience."

Keyes said that one reason why the service has been so popular is the retailer's ability to combine a seamless digital shopping solution with the best of what its brick and mortar retail model stores offer. Meijer supercenters across six states average more than 192,000 square-feet, featuring everything from fresh produce and grocery to general merchandise that includes daily essential items like light bulbs, diapers, school supplies, as well as bulk items, like bags of rock salt and pet foods, normally found at specialty stores.

Because most Meijer stores are open 24-hours-a-day, customers can choose delivery times most convenient for them, which allows those with third shift jobs or challenging lifestyles the flexibility to shop and receive orders very early in the morning or late at night.

Meijer has also provided home delivery service members the ability to earn mPerks Rewards that can be redeemed in store, as well as offering sales on hundreds of items each week found through the Shipt app.

"Having the unrivaled selection of fresh produce, grocery and general merchandise available under one roof, not to mention the ability to earn rewards for your orders, has proven to be a differentiator for Meijer customers," said Bill Smith, Founder and CEO for Shipt, which fulfills the deliveries for Meijer customers.

Meijer customers can sign up for the service for $99 per year. Unlimited deliveries are free for orders over $35; a flat $7 delivery fee is added to any orders under $35.

A half million deliveries and 1.5 million pounds of bananas later, Meijer's combination of the traditional brick-and-mortar accessibility with a personalized digital shopping solution continues to attract everyone, including millennials, parents and those who may have difficulty shopping.

"Thirty minutes in a grocery store for me is like running a marathon for three or four hours," said Idelma Urolia, who suffered a stroke in 2014 and signed up for Meijer home delivery as soon as it was offered in Detroit. "To have a service that is going to do all the manual labor of driving to Meijer, pick up my groceries, deliver right to my door, and even help put them away is more than life-changing, it's a life-saver."

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

About Shipt: Shipt, the nation's fastest growing online grocery marketplace, works with leading retailers and local stores to deliver groceries via a community of shoppers and a convenient app. Since its founding in 2014, Shipt has been rapidly expanding and now offers quality, personalized grocery delivery to over 30 million households in 71 markets across the country. Shipt offers unlimited grocery deliveries to members for $99 per year. The company currently has corporate offices in Birmingham, AL, and San Francisco, CA. For more information, visit Shipt.com.