Meijer Celebrates National Ice Cream Day with Purple Cow Ice Cream

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Jul 12, 2017, 10:07 ET

GRAND RAPIDS, Mich., July 12, 2017 /PRNewswire/ -- Americans are the biggest ice cream consumers in the world, eating approximately 48 pints every year. As National Ice Cream Day approaches, Meijer is helping kick off the festivities with insights on all things ice cream.

Purple Cow ice cream, the retailer's brand, dates back to 1934 and now offers more than 40 flavors. Every year, Meijer sells more than three Olympic swimming pools worth of the ice cream and if every package of Purple Cow sold last year was lined up, it would reach more than 439 miles.

Purple Cow ice cream, a Meijer brand, dates back to 1934 and now offers more than 40 flavors.

More information about the history of Purple Cow ice cream can be seen here in a video with Executive Chairman Hank Meijer. An infographic highlighting more ice cream facts can be viewed and downloaded here.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates more than 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.