Medium Giant Creates New Brand Campaign For The Dallas Morning News

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Nov 21, 2024, 10:00 ET

The new "This Is Home" campaign embodies a deep commitment to meaningful storytelling and the shared experiences of North Texans.

DALLAS, Nov. 21, 2024 /PRNewswire/ -- Integrated creative marketing agency Medium Giant is excited to announce the launch of a new brand campaign created for its sister company, The Dallas Morning News.

Called "This is Home," this new campaign is designed to build community, reinforce reader trust, and resonate with people where they are. It embodies a deep commitment to meaningful storytelling and the shared experiences of North Texans.

Westchester Drive & Grassmere Lane. We relentlessly capture everything that is North Texas, connecting you to the people and places all around us. Full hearts. University Park.

For more than 150 years, The News has chronicled the stories that shape the lives and perspectives of its readers, who are also its friends and neighbors. More than just a professional endeavor, this work is rooted in personal connection and dedication — because this is home.

"This brand campaign with Medium Giant represents an exciting collaboration that goes beyond creative work; it's about building a meaningful connection with our members and our community who we want to become members," says Grant Moise, CEO of DallasNews Corporation and president and publisher of The Dallas Morning News. "We hope this campaign helps break through the lack of trust in the media that exists in our country, and helps North Texas understand we want to help them make this community feel smaller, safer, and more like home."

Indeed, "This is Home" tells the full story of what it means to be part of North Texas. This includes the triumphs, joys, and challenges the community faces. From the pervasive impact of the fentanyl crisis and the challenges of the toll roads to stories that spotlight resilience and hope, The News is committed to covering the multifaceted nature of life in the region.

"Working with The Dallas Morning News to launch this new campaign has been a dream come true," says John Kiker, president of Medium Giant. "Our team has spent 15 months researching, brainstorming, interviewing, and developing concepts, bringing to life an idea with the power to resonate deeply and make an impact on everyone who encounters it. I couldn't be more proud of the team and the depth of emotional commitment they've poured into this project."

An important element of the campaign is the concept of intersections — where stories, people, and perspectives meet. The News sees itself as an essential part of these intersections, providing its readers with the information and context needed to build their own views while appreciating the perspectives of others.

Launching this week, "This is Home" will spotlight iconic intersections across North Texas, bringing to life the places where stories converge and resonate. It's an invitation to readers to see their home not just through the headlines but through shared experiences and deeper community ties.

Stay tuned as "This is Home" unfolds, continuing The News' legacy of impactful, relevant journalism.

For more information, visit dallasnews.com.

About Medium Giant

Medium Giant, with offices in Dallas and Tulsa, Okla., is an integrated creative marketing agency with a leading roster of world-class brands and companies. It is dedicated to designing, creating, and delivering stories that drive customers to act and includes a team of more than 100 creative storytellers applying this sensibility to clients' business acumen. Medium Giant is a wholly owned business of DallasNews Corporation. For additional information, visit mediumgiant.co.

About DallasNews Corporation

DallasNews Corporation is the Dallas-based holding company of The Dallas Morning News and Medium Giant. The Dallas Morning News is Texas' leading daily newspaper with an excellent journalistic reputation, intense regional focus and close community ties. With offices in Dallas and Tulsa, Medium Giant is an integrated creative marketing agency dedicated to designing, creating and delivering stories that drive customers to act. For additional information, visit dallasnewscorporation.com or email [email protected].

SOURCE Medium Giant