MediaTrac Releases The Auto Retailer's Ultimate 'How-to' Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement

SAN RAMON, Calif., June 27, 2011 /PRNewswire/ -- Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper, "The Auto Retailer's Ultimate 'How-to' Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement." This new white paper is a best practices guide to help auto dealers achieve such retention increases using loyalty and retention marketing. It can be downloaded for free at: http://www.media-trac.com/resources/whitepapers.shtml or at http://www.drivingretention.com/?p=661.

"We had such an overwhelming response to our last white paper, 'Driving Optimum Customer Retention and Profitability with an Effective Loyalty Program' that we decided we needed to release a follow-up that went more into the nuts and bolts of loyalty program planning and execution," said Michael Gorun, Managing Partner at MediaTrac. "Well-organized, administered and marketed loyalty programs create a higher perceived and real value in a business. This earned loyalty builds longer-lasting relationships that convert to sustainable, repeatable business opportunities."

"The Auto Retailer's Ultimate 'How-to' Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement" reveals how auto retailers using a third-party loyalty program can achieve significant results:

• Retention increases of 20 percent and more
• 50 percent return rate from customers engaged in the dealership's loyalty program
• Increases of 0.5 hours per RO from repeating customers

However, despite such results, nearly three quarters of all dealers in America remain reluctant to adapt a loyalty program as part of their business practices. MediaTrac has pulled from its experience working with dealers; this new white paper describes the "who, what, when, where and why" of successful auto retailer loyalty programs -- and identifies some potential pitfalls of OEM loyalty programs.

"The Auto Retailer's Ultimate 'How-to' Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement" is downloadable in PDF format at: http://www.media-trac.com/resources/whitepapers.shtml or at http://www.drivingretention.com/?p=661.

About MediaTrac™

Established in 2001 and headquartered in San Ramon, California, MediaTrac is a marketing technology company providing customized loyalty, retention, marketing, prepaid services, and media tracking programs for the automotive, retail, entertainment and hospitality industries.

Contact:

Jeff Shenk
MediaTrac™ - A PLG Company
Office: 925-415-1300
[email protected]
http://www.media-trac.com

Sara Callahan
Carter West Public Relations
Office: 727-288-2159
Cell: 949-742-0477
[email protected]
http://www.carterwestpr.com

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE MediaTrac