MediaTrac™ Launches New Company Website with More Information to Help Retailers Drive Customer Loyalty & Retention

SAN RAMON, Calif., July 18, 2011 /PRNewswire/ -- With current economic conditions, many businesses are challenged when looking for solutions to gain and retain customers, build stronger relationships and drive more revenue. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for automotive, retail, entertainment and hospitality industries, today announced that it has re-launched its website, http://www.Media-Trac.com. The new website has been redesigned to help make it an even better resource for businesses looking for solutions about how to build and retain a customer base through reward-based, value-driven loyalty programs.

"Since we first launched http://www.Media-Trac.com, we've heard a lot of positive feedback about the many resources available to our customers and the industry as a whole," said Michael Gorun, Managing Partner at MediaTrac. "We've also received constructive criticism, which we have taken to heart to create an even better experience. Our aim with the new site is to make it very easy to navigate and find out how to gain and retain customers, build stronger relationships and drive more revenue. In addition to the new look, we completely revamped the navigation. This puts our visitors at ease in finding the information they're looking for, from company information and news to best practices-based white papers."

MediaTrac's demonstrated approach transforms the knowledge and tools of customer loyalty and media management into programs tailored for any business. Customer loyalty and acquisition programs are key components of any successful sales and marketing plan and building and retaining a customer base through reward-based, value-driven loyalty programs is a powerful cost-effective way to maximize any company's marketing investment. MediaTrac provides businesses with the ability to truly measure their advertising effectiveness and refine media spend to ensure any dollars spent produce maximum results.

About MediaTrac™

Established in 2001 and headquartered in San Ramon, California, MediaTrac is a marketing technology company providing customized loyalty, retention, marketing, prepaid services, and media tracking programs for the automotive, retail, entertainment and hospitality industries.

Media Contacts:

Jeff Shenk
MediaTrac™ - A PLG Company
Office: 925-415-1300
[email protected]
http://www.media-trac.com

Sara Callahan
Carter West Public Relations
Office: 727-288-2159
Cell: 949-742-0477
[email protected]
http://www.carterwestpr.com

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE MediaTrac