Media Advisory: In the Land of Cheesesteaks, Local Food Moves Into the Spotlight

WHAT:  

The Greater Philadelphia Tourism Marketing Corporation (GPTMC), along with project funders the William Penn Foundation and the Delaware Valley Regional Planning Commission (DVRPC), will unveil a new $450,000 consumer education and tourism marketing program to introduce the people, places and flavors of the area's 100-mile foodshed -- from Amish Country to the Atlantic Ocean and from the region's rivers to the rich farmlands in Pennsylvania, New Jersey, Delaware and Maryland.

GPTMC will release details about the two-year campaign, including a strong Web presence, public relations, media partnerships, community building, research and more.

WHO:

• Meryl Levitz, president & CEO, GPTMC

• Feather Houston, president, William Penn Foundation

• Barry Seymour, executive director, DVRPC

• Paul Steinke, general manager, Reading Terminal Market

• 60 business people, farmers, growers, restaurateurs, chefs, grocers, cheese makers, vintners and brewers

WHEN:

Monday, June 14, 2010

10:00 a.m.-10:30 a.m.

WHERE:

Reading Terminal Market, Center Court

12^th & Filbert Streets, Philadelphia, PA

PHOTO OPPS:

• A reveal of the new local food campaign name, logo and dedicated Web site

• Gallery of visuals to include palates of fresh, local food items

• The Reading Terminal Market's many local, fresh food stands