MDR's Report "Hearts and Smarts: What Makes Educators Care About Your Content," Demonstrates the Art of Building Rapport With Educators

SHELTON, Conn., Feb. 14, 2017 /PRNewswire/ -- MDR, a leader in K-12 integrated marketing solutions, just released its pulse tracking "Hearts and Smarts: What Makes Educators Care About Your Content," marketing report.

This special and free report offers school marketers the "best of the best" content marketing practices to help them improve their connections with educators and ultimately their business goals.

Content marketing is the art of deploying content for optimum impact and response. Education marketers, nonprofits, startups, school vendors, suppliers and publishers recognize MDR for its uniquely creative campaigns, powered by an extensive U.S. school database. MDR marketing teams are highly skilled relationship experts in educator-consumer behavior analysis.

The affectionately titled, "Hearts and Smarts," 16-page report reveals full-proof, intelligent patterns to the science of content marketing. It contains statistical marketing intelligence, actionable strategies, graphical representations of digital ads, email content that relates value to need, suggested metric measurements by channel, and a broad-range of visually impactful campaign themes. School marketers will learn effective ways to capture the attention of educators and nurture them through a progressive funnel from the awareness stage to full advocacy.

Research by Edge Media, a social agency, claims "good content" is a top reason people follow brands. A 2015 study by B2B Content Marketing: Benchmarks, Budgets and Trends – North America indicates that dollar per dollar content marketing delivers more leads than traditional advertising.

Kristina James, Director of Marketing for MDR says, "Content marketing is not simply a fad. It is a uniquely sculptured philosophy to build relationships through meaningful dialogue. MDR's history and successes tell us that educators want individuals and companies to connect with them on a deeper level. This report demonstrates how to design winning strategies in all channels, and sums up MDR's relentless curiosity about all things 'education.'"

Throughout the year, MDR conducts a variety of educator-focused surveys and investigative research on the game-changing trends that affect K-12 education. Among these highly trusted reports are the EdNET Insight K-12 Market Trend Series, which just published two new reports on Education Technology Trends and Classroom Trends.

Download "Hearts and Smarts: What Makes Educators Care About Your Content" now.  

1-800-333-8802, www.schooldata.com, email [email protected]. Subscribe to MDR's enewsletter.

About MDR
MDR is an integrated marketing services agency with unique digital, creative, and branding capabilities. For 46 years, MDR leads the industry in helping clients achieve their business goals by connecting with targeted audiences through research and market intelligence, a world-class school database and multi-channel digital communities including WeAreTeachers, School Leaders Now, WeAreParents, Schooldata.com, and EdNET. Follow @MDRBiz and LinkedIn.

Media Contact:  Valerie Chernek
410-871-2670 / [email protected] 

SOURCE MDR