McDonald's® Helps The City Of Brotherly Love Spread The Lovin'

Some lucky customers will be able to pay for their McDonald's food or beverage with simple acts of Lovin' as part of brand first effort

News provided by

McDonald's

Jan 30, 2015, 01:16 ET

PHILADELPHIA, Jan. 30, 2015 /PRNewswire/ -- McDonald's is now randomly accepting Lovin' as a form of currency. Following the launch of McDonald's "Pay with Lovin'" Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the U.S.

Customers who enter participating McDonald's restaurants* in the Greater Philadelphia Region at randomized, predetermined times between Monday, Feb. 2 thru Saturday, Feb. 14 from 6 a.m. to 6 p.m. will be selected at random to participate. Once a selected customer has completed his or her order and presented a method of payment, the restaurant Guest Service Manager or Lovin' Lead will explain that McDonald's is doing something special that day, and the customer will be given the option to pay for his or her order with an act of Lovin' instead. For instance, breakfast might cost a friendly fist bump to the crew member on duty, lunch could be paid for with a call to a loved one and dinner could go for a compliment**.

"McDonald's is excited to bring a little more Lovin' to customers," said John Durante, President, McDonald's Restaurants of the Greater Philadelphia Region Owner/Operator Association. "We want to make sure our customers are feeling the Lovin' in the City of Brotherly Love, and throughout the region, and the opportunity to Pay with Lovin' is a direct way for us to share that message. We believe that a little more Lovin' can change a lot."

Throughout the two week campaign @McDPhilly will be showing a little Lovin' by giving away free food and swag to followers on Twitter and Instagram who share some Lovin'. Simply follow @McDPhilly, tag a friend and pay them a compliment, for the chance to win.

* Drive Thru not included
** Examples only

About McDonald's
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Instagram @McDPhilly and Facebook at https://www.facebook.com/McDonalds.

NO PURCHASE OR ORDER NECESSARY. Begins 2/2/15, ends 2/14/15. Subject to Official Rules available at participating restaurants and at www.mcdonalds.com/pwlrules. Not available in Drive Thru. See Rules for complete details, eligibility, restrictions, prize information, ARVs, odds and how to participate without purchase. Void where prohibited. Sponsor: McDonald's USA, LLC, Oak Brook, IL 60523.

For more information, contact:
Alicia Gentile
Tierney, on behalf of McDonald's of the Greater Philadelphia Region
215-790-4376 (o)
845-661-8508 (c)
[email protected]

Online Newsroom:
http://news.mcdonalds.com/US

SOURCE McDonald's