McDonald's® Big Burgers Fuel National 'Spin-Off' with Launch of 2012 Flavor Battle DJ Competition

Online Voting Challenge Lets Consumers 'Voice their Choice' and 'Choose their Flavor' in National Search for America's Hottest DJ

News provided by

McDonald's

Nov 02, 2011, 08:00 ET

OAK BROOK, Ill., Nov. 2, 2011 /PRNewswire/ -- Leveraging the popularity and taste of their big burgers, McDonald's® today launched the 2012 McDonald's Flavor Battle, a national Disc Jockey (DJ) competition celebrating the artistic mix-masters who spin their creative blend of music at dance clubs and parties across America. Music and big burger lovers can vote online daily for their favorite DJ, each representing one of three McDonald's big burgers at http://www.flavorbattle.com. The top three Flavor Battle DJs will compete for a $10,000 grand prize. The McDonald's Flavor Battle competition is being conducted with men's style and lifestyle network Complex Media.

Consumers who vote online at http://www.flavorbattle.com for their favorite DJ and big burger qualify for a chance to win a McDonald's Arch card and a trip to attend the Flavor Battle Finale event in Miami, Florida. Online consumers also can listen to a custom music mix from each DJ in the competition and watch a video from iconic rapper, producer and beat boxer – Doug E. Fresh, the 2012 Flavor Battle Finale host. Consumers will also be able to share their DJ and big burger voting choices with family and friends via Twitter® and Facebook®.

Flavor Battle is a nationwide DJ challenge of the top 24 DJs from across the U.S. Participants receiving the most votes will advance in the competition. The three DJs with the most votes will travel to the finale in Miami and compete for the $10,000 grand prize. One DJ will be crowned the 2012 Flavor Battle winner by a panel of celebrity judges.

Flavor Battle takes place across three sections of the U.S. – each represented by a McDonald's big burger:

Angus Third Pounder – East Region
Double Quarter Pounder® with Cheese – Central Region
Big Mac® – West Region

"McDonald's Flavor Battle promotion and sweepstakes lets us spotlight our big burgers in a fun and engaging way to our customers who are some of the hippest and trendiest audiophiles, DJs and trendsetters around," said Rob Jackson, McDonald's U.S. marketing director. "Flavor Battle immerses our brand in a space where these customers spend a great deal of time, which is online in the digital world," Jackson added.

McDonald's launched Flavor Battle in 2009 as an extension of McDonald's 365Black® initiative. McDonald's 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.

About Complex Media

Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to young male tastemakers. The company launched in 2002 with Complex magazine, a men's style guide and lifestyle publication with a current circulation of 345,000. Complex Media expanded to include flagship web site Complex.com (http://www.complex.com), which attracts more than 2.2 million unique monthly visitors; as well as the Complex Media Network (http://www.complexmedianetwork.com), a network of 70+, 100% exclusive Web sites targeting men 18-34 which generates more than 420 million page views and attracts 37 million unique visitors per month.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit http://www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

SOURCE McDonald's