McCann TV Commercials For Microsoft And Verizon Named #1 And #2 'Breakthrough' Creative Work In Q1 2019

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Apr 04, 2019, 17:00 ET

NEW YORK, April 4, 2019 /PRNewswire/ -- Ace Metrix Inc. named two TV commercials from McCann New York as the #1 and #2 TV commercials in its quarterly rankings of the top-performing creative work of the year. McCann's emotion-packed TV commercials for Microsoft ("We All Win") and Verizon ("First Responders – Coach") ranked #1 and #2, respectively, in the Ace Metrix list of Top Breakthrough Ads of Q1 2019.

Both ads debuted in the 2019 Super Bowl. The quarterly rankings by Ace Metrix, the leader in measuring video advertising effectiveness, uphold data measured in the wake of the Big Game in early February. At the time, McCann's work for Verizon and Microsoft scored #1 and #2, respectively, in the digital conversation about TV commercials run during Super Bowl LIII, according to metrics from Advertising Age and iSpot.tv, the real-time TV ad measurement company.

In addition, Verizon's "First Responders" campaign and Microsoft Xbox's "We All Win" campaign ranked #1 and #2, respectively, in the "digital share of voice" metric that measured "attention and conversion analytics from more than 10 million smart TVs," plus "digital activity across Facebook, YouTube, Twitter and search engines surrounding Super Bowl LIII ads," according to Advertising Age.

Harris Diamond, CEO of McCann Worldgroup, said, "I am gratified to have clients like Kathleen Hall at Microsoft and Diego Scotti at Verizon who encourage us to create work that can reach out and touch the lives of millions of consumers every day."

Rob Reilly, Global Creative Chairman, McCann Worldgroup, added, "We take tremendous pride in the fact that we are doing some of our best work for some of our biggest clients, who also happen to be some of the bravest."

The New York-based m:united//McCann team created "We All Win" for Microsoft's Xbox Adaptive Controller. The inspirational story stars real kids with limited mobility who feel empowered when they can play video games like everyone else. The TV commercial illustrates Microsoft's belief that when technology empowers each of us, it empowers all of us.

McCann's New York-based Verizon team created "The Coach Who Wouldn't Be Here," which features Los Angeles Chargers coach Anthony Lynn, whose life was saved by first responders after a horrific car accident in 2005. In the TV commercial, Lynn is "ambushed" with a surprise reunion of the team of first responders who saved his life 13 years ago. The tearful reunion segues to Verizon's mission statement: "First responders answer the call. Our job is to make sure they get it.

To see the Ace Metrix Q1 2019 rankings: http://www.acemetrix.com/about-us/company-news/press-releases/ace-metrix-releases-standout-super-bowl-liii-ads/

About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network united across 100+ countries by a single vision: To help brands play a meaningful role in people's lives. Ranked as the world's most creatively effective marketing services company, the global network comprises McCann (advertising), MRM//McCann (data science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), PMK-BNC (entertainment/popular culture), Weber Shandwick (public relations) and FutureBrand (consulting/design).

SOURCE McCann Worldgroup