Maytag® and Clorox® Present '70s and Fireworks Night with the Chicago White Sox at U.S. Cellular Field

First 10,000 Fans Will Receive '70s Style 'White Socks' and Clorox Laundry/Bleach Tips, Plus a Chance To Win A Maytag® Bravos® Laundry Pair

News provided by

Maytag Brand

Jun 22, 2010, 03:57 ET

CHICAGO, June 22 /PRNewswire/ -- Maytag® and Clorox are joining forces on June 23 for '70s night at U.S. Cellular field in support of keeping white socks white for all Chicago White Sox fans. The first 10,000 game attendees will receive Maytag, Clorox and White Sox branded '70s style, white tube socks with black stripes. Fans can also talk with laundry experts from Maytag and Clorox at the booth near the ballpark entrance to get tips on how to care for whites and other laundry challenges.

"Maytag is pleased to partner with Clorox to share our combined laundry knowledge with consumers for a special night at the White Sox game," said James Bartley, director of strategic alliances for Whirlpool Corporation. "We know many of our consumers who depend on Maytag® appliances, also depend on Clorox products for great results and we look forward to opportunities like these that allow us to interact and offer a little laundry guidance."

To kick off the game, the Maytag® Repairman Clay Jackson, along with the Clorox bleach bottle mascot, will throw out the game's first pitch at 7:10 p.m. CST. The Maytag® Repairman will also greet fans at the booth, along with Maytag® and Clorox laundry experts who will be passing out laundry guide booklets full of tips and tricks from Clorox. These tips will come in handy for fans who struck out with a few stains on their shirt, like ketchup and relish, while watching the game.

And, to remember this night spent with friends and family at the ballpark, fans can have their photo taken in the Maytag® and Clorox '70's style photo booth.

"Clorox is delighted to participate in this Chicago White Sox game with Maytag," said Kara Lemke, marketing manager for Clorox Bleach. "At Clorox we've been helping to keep white socks white for years, even before the '70's, so it makes a lot of sense to provide free white tube socks to 'Sox fans."

The White Sox promotions team will pick three fans at random to compete in a '70s music dance off on the dugout during the game for a chance to win a Maytag® Bravos® high efficiency top load laundry pair. The Bravos® laundry pair features a high capacity that accommodates up to 18 pounds of laundry per load, superior cleaning performance to remove tough everyday stains and is energy efficient as the pair uses 67 percent less energy and 70 percent less water as compared to pre-2004 conventional top-loaders.

For more information and tickets, visit www.whitesox.com and for more information on Maytag and Clorox, visit www.maytag.com and www.clorox.com.

About Maytag Brand

For more than a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand's unequaled tradition of quality production and unrivaled performance continues to thrive. Exceptionally durable, commercial-grade components are found in all Maytag brand appliances – including Maytag® Performance Series front-load and Maytag® Centennial® top-load washers and dryers; Maytag® Gemini® double-oven range; Maytag® Ice2O® French-door bottom-freezer refrigerator, the first of its kind with external ice and water; and Maytag® Jetclean® dishwashers. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion, 73,000 employees, and 69 manufacturing and technology research centers around the world. For more information on any Maytag brand appliance, visit http://www.maytag.com.

About The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2009 revenues of $5.5 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products; GreenWorks® natural cleaners; Brita® water-filtration systems; Glad® bags, wraps and containers; and Burt's Bees® natural personal care products. With approximately 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $77 million to nonprofit organizations, schools and colleges. In fiscal 2009, the foundation awarded $3.6 million in cash grants, and Clorox made product donations valued at $7.8 million. For more information about Clorox, visit www.TheCloroxCompany.com

SOURCE Maytag Brand