Mayfield® Dairy is Rallying Its Communities to Win Milk Money for Local High School Athletic Departments

ATHENS, Tenn., Aug. 31, 2021 /PRNewswire/ -- Family-farmer owned Mayfield Dairy today announced the launch of its first-ever FUEL THEIR DRIVE promotion that will award up to $10,000 to high school athletic departments in Knoxville and Chattanooga, Tenn., Atlanta, Ga. and Birmingham, Ala.

With the pandemic further tightening school athletic budgets across the country, FUEL THEIR DRIVE will give Mayfield shoppers a chance to help local high schools win a portion of $1MM that will be awarded to high school athletic programs nationwide while also supporting their hometown athletes.

Mayfield will award 16 grants ranging from $1,000 to $10,000 to high schools in the communities it serves, including Knoxville, Chattanooga, Atlanta and Birmingham. Dollars can be used to update a sports field, revamp the school gym, purchase much-needed athletic equipment, or whatever the athletic department's greatest need is. The best part? All shoppers have to do is buy Mayfield milk, available locally at Kroger, Food City, Publix, Walmart and other retailers near you. Community members and high schoolers can also engage in local-market social media challenges for a chance to win additional dollars.

"Community is at the core of who we are and supporting those communities is deep-rooted in our bones," said Mary Williams, general manager at Mayfield. "Our commitment to communities goes beyond producing wholesome dairy products for families to enjoy. At Mayfield, we believe it is our responsibility to lend a helping hand where we can. We hope this promotion will help fuel success for our area high schools and local athletes."

FUEL THEIR DRIVE is grounded in the idea that milk can power school athletes like no other beverage – with high quality protein for strong muscles, fluids to rehydrate; and the nutrients athletes need such as calcium, Vitamin D and phosphorus.

Winning the Milk Money is Easy!

Mayfield shoppers can win up to $10,000 for their schools starting August 30 through October 15. It's easy to participate.

• Buy Mayfield milk
• Snap a photo of your receipt
• Upload at https://fueltheirdrive.com/mayfield 
• Vote for your high school

Schools with the most votes will win $10K and some winners will be chosen at random for $2K so shoppers are encouraged to purchase and upload often.  Visit the store locator at https://fueltheirdrive.com/mayfield to find specific local retailers that sell Mayfield milk.

Community members and high schoolers have an additional chance to win $1,000 for their school by:

• SHOWING and SHARING their school pride on social media by participating in a school spirit challenge. Post pics or videos on Instagram however you show school spirit, such as toasting an athletic team with a glass of milk, wearing a school uniform or jersey, painting school colors on your face or more. Tag @mayfielddairy with hashtag #FuelTheirDriveSweepstakes to enter.

Learn more about the FUEL THEIR DRIVE promotion at https://fueltheirdrive.com/mayfield and find full rules HERE.

About Mayfield® Dairy
Mayfield Dairy is a leading dairy brand in the Southeast and has been delighting families with wholesome and delicious dairy products since 1910. Headquartered in Athens, Tenn., Mayfield Dairy produces fluid milk, cream, ice cream and other frozen novelties. In May 2020, Mayfield became a farmer-owned brand of Dairy Farmers of America (DFA), a national dairy cooperative owned by more than 12,500 family farmers. 100% of profits go to dairy farmers and their families. For more information, visit Facebook at @MayfieldDairyFarms.

SOURCE Mayfield Dairy