Maxymiser Redefines Personalization by Launching "Micro-Segment" Discovery and One-Click Targeting

NEW YORK, Nov. 26, 2013 /PRNewswire/ -- Maxymiser (www.maxymiser.com), the global leader in unified customer experience optimization, today announced the release of a comprehensive set of new features to its personalization offering. MaxPREDICT, the company's flagship personalization offering, now automatically discovers and quantifies the value of "micro-segments" of their audience and allows marketers to target them through the click of a button to deliver a superior customer experience and additional revenue.

(Logo: http://photos.prnewswire.com/prnh/20131003/NY91177LOGO)

"In today's digitally driven world, enterprise marketers are faced with the challenge of delivering a seamless customer experience across all devices and channels," said Mark Simpson, Founder and President of Maxymiser. "But that's no easy feat and cannot be achieved by one single action or tactic. So we're seeing brands take a more holistic approach by developing comprehensive roadmaps and strategic planning across the entire business. That's where our new personalization offering, coupled with our vertically focused digital experts, act as an easy way for marketers to start mastering personalization and provide a better experience for their visitors and customers. This will significantly impact a brand's bottom line through more meaningful relationships, engagement and revenue."

Prior to the release, Maxymiser helped identify and quantify visitor and customer micro-segments that could be applied to existing campaigns for 29 global clients, including EPSON and Harry & David. Applying the new personalization features to existing campaigns revealed exceptional potential results:

• EPSON: 15 new visitor and customer segments discovered; Projected 56.20 percent uplift in purchase conversions
• Harry & David: 6 new segments discovered; Projected 6.22 percent uplift in purchase conversions

"As a brand with a diverse customer base across multiple markets, it's imperative we deliver digital interactions that meet each unique customer's needs – any time, on any device, regardless of their stage in the customer journey," said Jered Goodyear, Manager, E-Business at Epson. "MaxPREDICT promises to help us do just that by answering important questions and enabling Epson to deliver the right message at the right time. If realized, this will bring us one step closer to our goal of customer-obsession and mutually benefits Epson, our partners and the end-user. That's essential to our overall digital and omnichannel strategy."

Jeff Dunn, Director of Ecommerce Operations for Harry & David, said: "When a technology enables us to be nimble in UX improvements and it incorporates objective data in the process, then you have a real winner. This is exactly what Maxymiser has done."

Among the feature enhancements, MaxPREDICT can also target visitors by local weather conditions and temperatures as well as apply enhanced visitor attributes such as traffic source, referrer, search engine and search phrase. Additionally, brands will be able to enjoy an added level of security through stricter password policies as well as greater transparency through in-depth reporting on the attributes of each micro-segment. For more information on MaxPREDICT, please visit: http://www.maxymiser.com/products/content-targeting.

About Maxymiser

Maxymiser empowers brands to transform every digital interaction into seamless, relevant and engaging customer experiences with its cloud-based testing, personalization and cross-channel optimization solutions. Known for serving billions of individual experiences across every device, Maxymiser leverages customer data to dramatically boost engagement and revenue, while also driving long-term business value. Recognized by Forrester Research as a leader in online testing, Maxymiser serves nearly 10 billion experiences each month worldwide. Combined with a team of vertically focused digital experts, Maxymiser's Customer Experience Optimization suite quickly delivers measurable results to every client through A/B and multivariate testing, segmentation, behavioral targeting and product recommendations for the web, mobile, social and email.

Maxymiser works with some of the world's most iconic brands, including HSBC, EPSON, Virgin Media, Alaska Airlines, Intercontinental Hotel Group, Harry & David, Progressive and Office Depot. Founded in 2006, Maxymiser is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn.

Media Contact
Reshma Fernandes
Senior Account Manager
SHIFT Communications for Maxymiser
P: (646) 756-3700
E: [email protected]

SOURCE Maxymiser