Maximize the Reach of Your Message with Tips on Crafting a Multichannel Content Strategy from PR Newswire

NEW YORK, Jan. 15, 2016 /PRNewswire/ -- When creating a communications plan, it's important to identify the best channels to reach your audiences and meet your objectives. Your content and the audience you're trying to reach should dictate which communications channels you will leverage for your message.

PR Newswire's white paper Maximize the Reach of Your Message with a Strategic, Multichannel Plan discusses tips for building, targeting, and sharing your message to help you achieve your communication goals. The white paper walks brand communicators through planning for several cases, such as product announcements, earnings and material news, cause marketing, and crisis communications and issue management.

Learn how to:

• Articulate the message you're sending and what you want to achieve;
• Match the medium(s) to the message; and
• Identify, understand and serve the content consumption preferences of your audience.

No matter what message you're sharing, you need to plan a strategic mix of communications tactics and channels to reach your desired audiences. Download the white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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