Mattel Wins Toy Of The Year Award For The Fisher-Price® Bright Beats Dance & Move BeatBo

NEW YORK, Feb. 13, 2016 /PRNewswire/ -- Mattel, Inc. (NASDAQ:MAT), the worldwide leader in toys and family products, made headlines today as the Fisher-Price® Bright Beats Dance & Move BeatBo received the highly coveted Toy of the Year (TOTY) award.  The award was presented Friday evening in New York at the Toy Industry Association's Annual TOTY Awards gala. Bright Beats Dance & Move BeatBo was recognized as Infant/Toddler Toy of the Year.

"In 2015, we introduced new innovative ways for our fans to engage with our brands, yet remain rooted in what we do best – developing really fun products that kids love and parents trust," says Geoff Walker, EVP of Commercial North American Division at Mattel. "It is an honor to be recognized by the Toy Industry Association with the Infant/Toddler Toy of the Year Award and we look forward to continuing to delight kids with exciting new products for many years to come."

The Toy Industry Association TOTY Awards are given to products for being the most outstanding, unique and creative toy introductions from the past year.

Named a hot holiday toy in 2015, BeatBo is engaging and interactive and has a multicolor LED tummy display as well as three modes of play: Dance and Move, Learning and Games and Record a Song. By pressing BeatBo's tummy or the buttons on its feet, music and songs are activated. Parents and kids can also record words that BeatBo will remix into new songs.

Building on the success of the irresistible BeatBo character, Fisher-Price is creating more friends to join the Bright Beats line for Fall 2016, including Dance & Move BeatBelle and BeatBowWow™, as well as the Learnin' Lights Dance Mat, an interactive, soft dance mat featuring all-around light effects and music that baby will love to groove to!

Products nominated for a TOTY Award cover all aspects of the industry. The TOTY ballot was overseen by the TOTY nominations committee, which is comprised of major retailers, TIA board members, toy trade journalists and academics.

©2016 Mattel. All Rights Reserved.

About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and is also ranked No. 2 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

About Fisher-Price
In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child's development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child's skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child's safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company's best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it's also a leading developer of character-based toys for children's programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher-price.com (U.S.) and www.fisher-price.ca (Canada) or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.

Brenda Andolina
Fisher-Price Public Relations
(716) 989-7568
[email protected]

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SOURCE Mattel, Inc.

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