MassMutual Retirement Services Sponsors "You're #1" Story Contest for Advisors

SPRINGFIELD, Mass., June 21, 2012 /PRNewswire/ -- MassMutual's Retirement Services Division is sponsoring a contest for retirement plan advisors with the grand prize being an opportunity for the winning advisor to participate in a professionally recorded interview at the 2012 PlanAdviser® National Conference in Orlando, Fla. The interview of the grand prize winner will also be included on PlanAdviser.com as well as in PlanAdviser magazine and the winner will have full usage rights for the video and print materials to use as business development tools.

You're #1 Story Contest

"This is MassMutual's way of recognizing the critical role that retirement plan advisors serve in helping plan sponsors and participants achieve their vision of retirement success. MassMutual recently earned several awards including the #1 overall satisfaction rating from retirement plan advisors(1), as well as the Retirement Leader of the Year(2) award. These accomplishments are due, in large part, to the tremendous service of retirement plan advisors. They are on the ground, helping sponsors and participants every day," says Hugh O'Toole, senior vice president of sales and client management, MassMutual Retirement Services. "Every successful advisor has stories about how they have helped sponsors and participants and we want to hear them and recognize their efforts," adds O'Toole.

Entries may either be in video (two minutes or less) or written form (1,000 words or less).  The contest is open to all intermediaries regardless of whether they have ever done business with MassMutual and contest entrants are not required to solicit any MassMutual products or services, nor to have sold, or sell, any MassMutual products or services of any kind. Winning submissions must be stories relative to the retirement plan industry. Examples of possible story themes include, but are not limited to, the following:

• Why you became a retirement plan advisor;
• How you overcame a challenge and went above and beyond for a client;
• How you worked with a plan sponsor to help make their plan healthier;
• How you helped a participant(s) take the next step towards achieving retirement preparedness;
• Any other story that demonstrates what you believe are qualities of a "#1 Advisor" as it relates to a retirement plan

All entrants receive a copy of "Made to Stick," the best-selling book about using storytelling in business and sales. The top 10 entries will win a one-year subscription to Audible.com® and one grand prize winner will be awarded a professional interview to be recorded at the 2012 PlanAdviser National Conference in Orlando, Fla. this September.

Deadline for entries is August 17, 2012 and official rules and details of the contest may be found at http://www.massmutual.com/number1.

For more information, please call your MassMutual Retirement Services representative or contact MassMutual at (888) 626-4911, www.massmutual.com/retire.

Source: (1) Boston Research Group's 2011 Defined Contribution Plan (DCP) Retirement Advisor Satisfaction and Loyalty Study; (2) 19^th Annual Mutual Fund Industry Awards sponsored by Fund Industry Intelligence, a premium publication of Euromoney Institutional Investor.

About MassMutual

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) [of which Retirement Services is a division] and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders every year since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual's Retirement Services Division has been serving retirement plans for more than 65 years. It offers a full range of products and services for corporate, union, nonprofit and governmental employers' defined benefit, defined contribution and nonqualified deferred compensation plans. It serves approximately 1.6 million participants.

For more information, visit www.massmutual.com or find MassMutual on Facebook, Twitter, LinkedIn, YouTube and Google+. For information regarding MassMutual's Retirement Services Division, you may also visit massmutual.com/retire or find us on Facebook.com/retiresmart and YouTube.com/retiresmart.

Copyright ©2012 Massachusetts Mutual Life Insurance Company (MassMutual) and affiliates, Springfield, MA 01111-0001. All rights reserved.

SOURCE MassMutual Retirement Services

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