Mass Appeal Launches "What The Hec?" As The First Animated Video Series On Instagram

Short Videos Designed To Encourage Social Media Engagement

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Feb 11, 2014, 10:29 ET

NEW YORK, Feb. 11, 2014 /PRNewswire/ -- Mass Appeal, a leader in premium content development and authentic cultural insights, recently launched the first-ever animated video series on Instagram. "What The Hec?" . The unique series is an pop culture-driven animated series designed by (and named after) Mass Appeal's artist-in-residence, Hectah Arias. As a fun, tongue-in-cheek initiative to strengthen social media interaction, the initiative has managed to increase Mass Appeal's engagement by over 3000%!

Designed to encourage viewers to "like", comment and share with friends, the "What The Hec?" series has massive growth potential on Instagram and beyond. The majority of comments are from users who mention their friends, which significantly increases the number of impressions and the growth rate of followers.

"Since the animated series debuted on Instagram, Mass Appeal has seen an increase in 'likes' by 107% and increased comments by 3,552% in our top videos," says Matt McRoberts, CEO, Mass Appeal.

These comedic sketches are compiled from pop culture parodies, original ideas and random bits that will make the viewers say, "What The Hec" did I just watch? Some of the most popular videos in the series currently taking the photo sharing giant by storm include: Drake Doing Card Tricks, Tony Starks' Architect Firm, and An Alternate Ending to B.I.G.'s "Warning".

The talented artist Hectah "Hec" Arias hails from Williamsburg in Brooklyn, NY, a destination for viewing street art and murals from some of the best emerging artists around. Hectah has over a decade of experience in art and has created two of the largest and oldest murals in Williamsburg. Because of his extensive background art, Hec can craft and entire off-the-wall episode of "What The Hec?" in an hour or less.

About Mass Appeal:
With a foundation in creative instigation, Mass Appeal was spawned from the tattooed walls and ink stained subways of a now bygone era. Founded by Patrick Elasik (1979-2005) and Adrian Moeller in 1996, what began as a graffiti zine evolved into much more; a collectible content collaboration truly by and for opinion leaders, trendsetters, risk takers and rule breakers. With a rich heritage in culture, Mass Appeal is a nod to the past while discovering and championing what's next. With content spanning the worlds of music, art, and style, Mass Appeal continues its indelible mark on culture.

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SOURCE Mass Appeal