Martha Stewart Living Omnimedia Teams With Fast-growing Social Commerce Start-up OpenSky

NEW YORK, Nov. 28, 2011 /PRNewswire/ -- OpenSky.com, the fast-growing shopping site that allows members to design their ideal shopping experience curated by the world's top experts, and Martha Stewart Living Omnimedia (NYSE: MSO) today announced the launch of a new relationship. Millions of consumers are inspired by Martha Stewart as their guide to creative everyday living—from cooking and entertaining to decorating and crafting and much more.  Beginning "Cyber Monday," November 28^th, shoppers can connect directly to Stewart on OpenSky.com for access to the products she has hand-selected as her personal favorites in entertaining, home design and food. The relationship launches with an offering of copies of Martha's popular recently released book, Martha's Entertaining: A Year of Celebration.

Stewart will be using her OpenSky to give fans a personal look into her everyday world and the things she loves. "One of the many reasons I love technology is because it gives me new ways to connect with consumers to share with them a recipe they'll love, an activity they'll enjoy, or a product that will make their lives easier or better," said Martha Stewart. "I'm happy to be teaming with OpenSky, which allows me to provide my followers with easy access to some of the wonderful things that enrich my life."

Martha was a pioneer in bringing high-quality products to mass market. On OpenSky, she will offer her fans direct access to her favorite things, including products she has developed herself, as well as items from other brands or manufacturers.

"Martha is a hero of mine," said John Caplan, Founder and CEO of OpenSky.  "OpenSky is seeing explosive growth and welcoming Martha is a thrill."

Since it launched on April 5, 2011, OpenSky has attracted 800,000 members who are building their shopping "dream team" from more than 80 experts and connecting to them for daily recommendations on fresh and exciting merchandise. OpenSky members are currently making more than 4 million OpenSky connections resulting in seven consecutive months of 50% growth in both order volume and revenue.

OpenSky's network of experts include MSLO's Executive Food Director and Host of Mad Hungry, Lucinda Scala Quinn, Bobby Flay, Cynthia Rowley, Liz Lange, Tom Colicchio, Molly Sims, Kelly Rutherford, Mariel Hemingway, Tony Horton, Padma Lakshmi, Michael Ruhlman and Holly Robinson Peete.

About OpenSky 

OpenSky is an online shopping destination that empowers you to create your ideal shopping site by choosing from 75 of the best people in food, style, health and design to merchandise for you. Our mission is to give you a better way to shop that's all about you. Whether you're into kale chips or artisanal chocolates; Missoni knits or tie-dye tanks; sleek mod vases or hand-woven pillows, you'll receive daily bolts of inspiration that speak to you, not anyone else. Say goodbye to the impersonal catalog and design the way you shop; created by the person who knows you best—you.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart, and the forthcoming Martha Stewart Home Office with Avery at Staples. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

SOURCE OpenSky

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