NEWARK, N.J., July 6, 2023 /PRNewswire/ -- Today, SNICKERS®, proudly part of Mars, is taking the classic taste of its iconic bar to an even sweeter level with its newest innovation, available exclusively at Walmart, SNICKERS Butterscotch Scoop. The new flavor brings an epically more satisfying take on your grandma's all-time favorite flavor, butterscotch, in a classic SNICKERS bar.
You won't need a waffle cone to enjoy the limited-edition SNICKERS Butterscotch Scoop bar, which combines the satisfaction of a classic SNICKERS with milk chocolate, peanuts, and caramel, and a decadent fusion of butterscotch flavored nougat.
"At Mars, we are always looking for new ways to excite long-time SNICKERS fans, especially through innovative new flavors," said Martin Terwilliger, Senior Marketing Director, Mars Wrigley. "With SNICKERS Butterscotch Scoop, we're offering a new format to enjoy a classic flavor, ushering in the summer season to help fans create moments of everyday happiness."
SNICKERS Butterscotch Scoop bars will be available exclusively at Walmart beginning this month in single size (1.41oz.) and stand-up pouch with fun size bars (6.43oz.). To learn more about SNICKERS Butterscotch Scoop bars, be sure to follow SNICKERS on Facebook, Twitter, TikTok and Instagram.
Mars Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
SOURCE Mars Wrigley
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