Mars Wrigley Announces Latest Innovation With SNICKERS® Almond Brownie - Bringing Better Moments And More Smiles

SNICKERS unveils their newest satisfying product innovation - SNICKERS® Almond Brownie which will hit shelves later this year

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Mars, Incorporated

Apr 13, 2021, 15:04 ET

NEWARK, N.J., April 13, 2021 /PRNewswire/ -- Today, SNICKERS® has announced the brand's newest product innovation – SNICKERS Almond Brownie. The newest addition to the SNICKERS brownie portfolio will launch in August 2021 and will feature the brand's newest flavor obsession: a chewy brownie filling, mixed with chopped almonds and topped with a layer of luscious caramel, all coated in dark chocolate.

SNICKERS® Almond Brownie will hit shelves nationwide August 2021 in Single (1.26 ounces), Share (2.52 ounces) and Sharing Stand Up Pouch (6.93 ounces) sizes. The bars feature a chewy brownie filling, mixed with chopped almonds and topped with a layer of luscious caramel, all coated in dark chocolate.

The innovation follows the release of two other products in the SNICKERS brownie line-up: SNICKERS Peanut Brownie, which features a chewy peanut-brownie filling, a layer of caramel and a classic SNICKERS chocolate coating, and the SNICKERS Peanut Brownie Ice Cream, which features brownie-flavored ice cream with chewy brownie bits, topped with a thin layer of caramel and peanuts covered in a milk chocolate-y coating, both currently on shelves nationwide.

"After seeing unparalleled excitement for the SNICKERS Peanut Brownie and SNICKERS Peanut Brownie Ice Cream launches, we're excited to deliver on our purpose of better moments and more smiles by unveiling a delicious variation of the bar for our fans," said Michelle Deignan, Mars Wrigley Senior Brand Director. "The new SNICKERS Almond Brownie offers a deeply satisfying treat, with a taste and texture only SNICKERS can deliver on."

SNICKERS Almond Brownie will be available nationwide beginning August 2021 in Single (1.26 ounces), Share (2.52 ounces) and Sharing Stand Up Pouch (6.93 ounces) sizes. For more information, visit SNICKERS on Facebook, Twitter and Instagram.

ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose; The world we want tomorrow starts with how we do business today.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated