Mars Releases Tastebud Training Program to Prepare Consumers for Epic Tasting SNICKERS® Hi Protein Innovation

News provided by

Nov 29, 2023, 10:00 ET

Fans can complete four unique tastebud exercises for a chance to win prizes like a training session with actor, comedian and host, Joel McHale

NEWARK, N.J., Nov. 29, 2023 /PRNewswire/ -- Today, SNICKERS®, proudly part of Mars, is introducing an all-new Tastebud Training program to get fans ready for the epic taste of the brand's new protein bar innovation: SNICKERS Hi Protein. To inspire more moments of everyday happiness and bring the innovative Tastebud Training program to life, SNICKERS partnered with actor, comedian and host, Joel McHale, along with his trainer, to guide fans through the experience.

Actor, comedian and host Joel McHale partners with Mars and SNICKERS® Hi Protein to introduce the first-ever SNICKERS Tastebud Training program.

"As a SNICKERS fan and someone who regularly goes to the gym and wears t-shirts two sizes too small, partnering with the brand and their new protein bar to work out my tastebuds and deltoids was a perfect match," said Joel McHale. "Being an actor and comedian, my mouth is one of my most important assets, but my tastebuds have been seriously overlooked for too long. Thanks to SNICKERS Hi Protein and the brand's Tastebud Training program, that changes now."

While not backed by science, but backed by Joel McHale, the Tastebud Training program includes four fun, unique training exercises that prep the tastebuds for the epic taste of SNICKERS Hi Protein:

Face Flex – Stretch your face for a dynamic warmup, ensuring you don't pull a face muscle.
Lip Trill – Loosen up your lips with just 3 sets and 5 reps to enhance flavor intake.
Bar Bites – Take a few bites of SNICKERS Hi Protein and receive 20g of protein per bar, bringing epic flavor to your fitness routine.
Satisfied Smile – End the workout with a smile – a low intensity cooldown to aid flavor receptor recovery.

"Mars introduced the all-new SNICKERS Hi Protein innovation to answer the consumer call for a delicious tasting protein bar," said Martin Terwilliger, Senior Director of Marketing, Mars Wrigley. "With the Tastebud Training program and sweepstakes, we are looking forward to giving our consumers the chance to have fun with the exercises before treating their tastebuds to an epic flavor experience."

Today through December 13, fans can go to Snickers.com/TastebudTraining to swipe through the training routine. Those who participate can enter for a chance at epic rewards like a solo training session with Joel McHale and free SNICKERS Hi Protein bars, while supplies last.

SNICKERS Hi Protein bars have the same chocolatey, caramel and peanut flavors as SNICKERS along with the protein needed to help the body stay full, and were created for people who want the benefit of high protein without sacrificing taste. SNICKERS Hi Protein bars are available in Original and Peanut Butter flavors at retailers nationwide in single size (2.01 oz) bars and four-count boxes.

To learn more about SNICKER Hi Protein, be sure to follow SNICKERS on Facebook, Twitter, TikTok and Instagram.

ABOUT MARS, INCORPORATED
Mars Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.

Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

SOURCE Mars Wrigley