Maropost Adopts Message Systems Platform to Optimize Email Operations

COLUMBIA, Md., March 12, 2014 /PRNewswire/ -- Message Systems, the global leader in digital messaging software, announced today that Maropost, among the fastest-growing email services providers in North America, has adopted the Momentum solution to power its email deliverability services. Maropost conducts direct marketing campaigns and programs for leading global consumer brands, auto manufacturers, retailers, media and publishing companies. With a Momentum solution in place, Maropost improves scalability to accommodate even more leading brands, and is improving its already exceptional inbox placement rates.

"Working with Message Systems is a proactive step to enable us to continue on our strong growth path," said Ross Andrew, Maropost's chief executive officer. "Our approach is to have the capabilities to handle clients of any size, but always provide the attentive, personalized customer service on which the Maropost brand was built. With the Momentum platform, we know we'll be providing our customers the best deliverability possible, and we'll be better able to focus on service first."

"Maropost is the kind of innovative email services provider that can benefit enormously from Momentum," said George Schlossnagle, president and chief executive officer of Message Systems. "Growth is a challenge for all kinds of enterprises, but fast-growing ESPs face technological and ISP-relationship hurdles that can drain resources and hamper service levels. Momentum provides superior technological solutions to deliverability challenges that commodity MTA products can't address. We're excited to work with Maropost, and look forward to helping them grow their business."

A key feature within Momentum is Adaptive Delivery, which auto-tunes outbound email delivery parameters and traffic shaping in real-time to avoid ISP blocks, safeguard sending reputation and optimize delivery. The Momentum platform has advanced traffic processing capabilities with integrated modules for both bounce classification and feedback loop processing. Adaptive Delivery uses the real-time information streamed through these modules to update and optimize traffic shaping parameters, such as the number of open connections on a domain, volume of messages per hour and retry times. Paired with Momentum's intelligent queue management architecture, Adaptive Delivery enables users to establish a stellar sender reputation and achieve consistently excellent inbox performance.

About Maropost
Maropost has been built from the ground up by experienced marketers for marketers – taking lessons learned from decades in marketing and applying them so you can rise above the noise and stand out in the crowd. Our intuitive platform flattens out the learning curve while providing powerful email marketing automation tools and analytics to reduce effort and increase ROI. All of this is backed by a commitment to provide stellar service and support. This is why leading brands such as Volvo, Time, Prada and the Discovery Channel consistently turn to Maropost to increase customer engagement, leads and conversions.

About Message Systems
Message Systems solutions power many of the world's largest, most complex email, text and mobile app messaging operations. Our solutions enable companies to integrate messaging with any number of data sources and applications in order to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. Message Systems is the leading provider of messaging infrastructure to the world's largest social networks and e-businesses, and many global leaders in banking, consumer technology and telecommunications. For more information follow us on Twitter @MessageSystems or go to messagesystems.com.

Contact:
Jim Ducharme
[email protected]
@Maropost
+1.888.438.3152 x 104

Contact:
Annie Meenan
SHIFT Communications
(415) 591-8457
[email protected]

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SOURCE Message Systems

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