Marketron Mediascape Platform Transforming Advertising Operations for Media Industry

HAILEY, Idaho, April 10, 2012 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, today announced significant traction of its Mediascape program. In the 12 months since announcing the Mediascape program in April 2011, Marketron has signed up more than 300 media groups, released 7 new platform components, forged over a dozen new strategic partnerships and integrations and added 1,200 new stations to its mobile platform. These achievements have enabled Marketron customers to create new opportunities to capture advertising dollars being spent on new media while creating significant operational efficiency.  

"Mediascape's open platform has unlocked the door for a better way of doing business," said Steve Newberry, president and CEO of Commonwealth Broadcasting.  "Connecting our sales software with our traffic and billing system solves a significant business problem for us.   An open platform integrating systems together allows us to get the best of both worlds, choose the best 'tool' for the job and not be dependent on innovation from a single company." 

Mediascape and the services it enables is creating station efficiencies and solving long-standing problems caused by disconnected software and systems.  "Marketron Traffic is the best system that I have used and buying Media Connect for our business was a no brainer," said Rebecca Rapps of Local Media of San Diego.  "Network Connect saves many hours of time each week. With Network Connect, there really isn't much left for us to do – it is a seamless process."

Marketron's investment in ensuring connectivity between media systems has already begun helping stations do more with existing infrastructure investments while establishing the foundation for the next-generation of advertising management.  By partnering with leaders in the media industry – including Arbitron, Chase Paymentech, Counterpoint, Dial Global, Media Ocean, Emmis Interactive, Harris, Katz, Premier Networks, STRATA and Triton Digital – Mediascape is quickly becoming the critical sales and operating hub for media companies.

"Since the launch of the Mediascape program last April, Marketron has demonstrated its commitment to transforming the industry," said Jeff Haley, the newly appointed president and CEO of Marketron.  "As I begin my new role with the company, I am confident that Marketron's legacy of dedication to our customers and partners will help our industry embrace the technology that will make a difference in its collective success.  Our customer adoption confirms they are ready to make the leap, which is a testament to Marketron's commitment and partnership with them."

Since the launch of the Mediascape program, Marketron has developed and deployed seven additional platform components and services to the product. New components, including Master Data Management and Mobile, establish the solid foundation that media organizations need to succeed in today's new landscape.  In addition, a la carte services – including Mobile Advertising, Network Connect, Media Connect, Web Payment Processing and Proof of Performance – enable media organizations to increase revenue and efficiencies, while simultaneously reducing costs.

A visual representation of the Mediascape platform momentum can be found at http://www.marketron.com/mediascapegrowth/

About Marketron

Marketron is the leading provider of business software solutions and services for the media industry. Marketron's traffic, digital, business intelligence and exchange platform and services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.

Media Contact:
Brynn Moynihan
Horn Group for Marketron
(646) 202-9753 
[email protected]

SOURCE Marketron