MarketResearch.com: Consumer Attitudes toward Green Brands Reach All-Time High, According to Recent NMI Report

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Mar 18, 2015, 06:07 ET

WASHINGTON and NEW YORK and LONDON, March 18, 2015 /PRNewswire/ -- As a leading provider of business intelligence, MarketResearch.com highlights a recent report by Natural Marketing Institute (NMI), a leading publisher on the U.S. consumer sustainability market, revealing U.S. consumer attitudes toward "green" brands have reached an all-time high over the last five years.

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In its recent report Sustainability in America 2015: Trends & Opportunities, the 13^th edition of the annual publication, NMI explores companies' potential return on investment (ROI) on sustainability initiatives. As conservation becomes more of a driving force, companies will continue to become more involved in the sustainability sector, focusing on their environmental impact and role in local and global communities. NMI's report provides valuable insights and analysis into the market for eco-friendly, socially-conscious products that businesses are promoting and how consumers integrate these, as well as general sustainable practices, into their daily lives.

To learn more, see the report: http://www.marketresearch.com/land/product.asp?productid=8756556&progid=87239.

In addition to the fact that consumer attitude and awareness toward green brands and products have increased in the last five years, reaching an all-time high, NMI's study reveals that, when consumers know you drive sustainable efforts, they react in the following ways:

58% are more likely to try your products or services
53% are more likely to buy your products repeatedly
45% are more likely to tell friends and family about your company
30% are less concerned with price

According to NMI, the report addresses questions on measuring sustainable impact and ROI through consumer insights.

"Uncertainty arises for companies in how to measure what type and how much of an impact, if any, these sustainable initiatives are having," says Maryellen Molyneaux, NMI Managing Partner. "In essence, are these sustainable initiatives having a positive impact on the environment or the company and how can the impact be measured? Even further, have these initiatives transformed consumer perceptions regarding the company and, if so, are they measureable changes?"

NMI's report also provides an overview of the sustainable marketplace, including:

How consumers interact with and in the green marketplace
Which product attributes and benefits are driving consumers' desire for sustainable products compared to conventional alternatives
Segmented consumer views of sustainability and the motivating factors behind each
Barriers to marketing "green" products
Opportunities for market growth

To see all reports by NMI, browse here: http://www.marketresearch.com/land/publisher.asp?vendorid=1549&progid=87239.

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About Natural Marketing Institute
The Natural Marketing Institute (NMI) is a leading business consulting and market research firm within the world of health and wellness. Since 1990, its consulting and research specialists have utilized a diverse mix of primary and secondary research tools and methodologies to assist companies with strategic brand development, insightful market analysis, consumer profiling, and much more. NMI's management team has rich experience, varied industry backgrounds, multiple product category knowledge, and a high degree of professionalism. This is demonstrated by unparalleled success with a distinguished list of clients.

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