Marketo Global 'Revenue Rockstar' Tour Gains Momentum, Adds Industry Heavyweights to Tour Stops

SAN MATEO, Calif., Sept. 15, 2011 /PRNewswire/ -- Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the guest speaker roster for its 'Revenue Rockstar' Tour, as well as new sponsorships from several industry-leading organizations. Officially announced in mid-August, the fall rock-and-roll-inspired tour has already seen a tremendous amount of interest, garnering over 1,000 registrants worldwide in just under one month.

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Across the twelve cities, participants will hear from best-in-class marketers, sales professionals, corporate leaders and successful Marketo users who will shed light on everything from marketing automation and sales and marketing alignment to lead scoring, nurturing and marketing ROI. These well-respected B2B marketing and sales heavyweights will provide valuable insight into what it takes to demonstrate measurable ROI and become true revenue rockstars.

Featured Revenue Rockstar Speakers include:

• Seattle: Expedia – Jennifer O'Brien, director of NA marketing and Michael Robertson, director of premier sales
• Boston: Cynosure – Matt Taylor, digital marketing manager; Enterasys – Paul Green, marketing automation manager; HealthcareSource – Michael DiPietro, VP of marketing
• Atlanta: Navicure – Phil Dolan, CMO; DecisionLink – Jim Berryhill, CEO
• Toronto: Algonquin College – Doug Wotherspoon, executive director of advancement
• Raleigh/Durham: iContact – Sally Lowery, director of acquisition & retention
• Virginia: NeuStar, Inc. – Christina Kozlowski, marketing program manager
• Chicago: TBA
• Austin: Dell Inc. – S. Nick D'Alessio, retail brand manager; Pervasive Software – Erica Lanyon, senior demand gen marketing manager; Socialware – Christie Campbell, director of marketing
• New Jersey (NY): Networked Insights – Paul Dunay, CMO
• London: TBA
• San Diego: FusionStorm – Josh D. Krasnegor, VP of marketing
• Silicon Valley: Appirio – Kirk Crenshaw, director of marketing

"We are thrilled to have such an active, engaged and revenue-focused community," said Paul Albright, chief revenue officer at Marketo. "With the help of our innovative customers and sponsors, we've designed this Roadshow to showcase marketing automation best practices and industry leading strategies to unleash the power of revenue performance management."

In addition to an extraordinary lineup of speakers, the tour has also secured sponsorships from a number of leading B2B organizations. The tour's platinum sponsor is InsideView, and gold sponsors are Bizo, LeadMD and ReachForce. Media sponsors include CMI, LeedSeed and VisionEdge Marketing.

"We are very pleased to have a thought-leadership role for the upcoming Revenue Rockstar Tour," said Umberto Milletti, CEO of InsideView. "InsideView's customers are leveraging Sales Intelligence every day to improve the alignment between their sales and marketing organizations – with a performance increase that has resulted in the creation of countless 'Revenue Rockstars!'"

The four-month tour includes stops in Seattle, Wash.; Boston; Atlanta; Toronto; Raleigh/Durham, N.C.; Virginia/Washington, DC; Chicago; Austin, Tex.; New Jersey/New York; London; San Diego and Silicon Valley. Click here for more information or to register for Marketo's 'Revenue Rockstar' Fall Tour. The event's Twitter hashtag is #RockTheRev.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo's vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized by CRM Magazine as the "2011 CRM Market Leaders Awards Winner for Marketing Solutions," the 2010 CODiE award for "Best Marketing Solution," the "Best Sales and Marketing 2.0 Solution" from SellingPower and the "Best Marketing Automation Application" by Salesforce customers on the AppExchange. As of September 2011, more than 1,300 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com, or subscribe to Marketo's award-winning blogs at http://blog.marketo.com/.

SOURCE Marketo