Marketing Results Launches Major Upgrade to AIM® Casino Software

LAS VEGAS, June 11, 2015 /PRNewswire/ -- Marketing Results, Inc. today announced new productivity enhancements in the latest release of the company's proprietary Advanced Intelligence Marketing (AIM^®) casino software. The newly upgraded AIM^® system offers increased speed and flexibility, advanced analytics and a simple user experience.

"AIM^® is the most robust casino database management system available, developed by casino marketers for casino marketers," said Craig Border, Vice President of Database Marketing at Marketing Results. "There is simply no better solution for turning casino data into actionable marketing strategies to build loyalty and increase revenue."

Built on Marketing Results' 27 years of casino marketing experience, AIM^® is a sophisticated suite of business intelligence developed specifically for the gaming industry. Filled with critical reports and custom reporting capabilities, it enables casinos to monitor performance and adapt their marketing strategies quickly and accurately. AIM^® seamlessly integrates data from all major player tracking systems.

AIM^® allows casinos to integrate marketing strategy throughout all communications to the players. AIM^® includes a unique campaign querying tool that provides the flexibility to customize direct marketing campaigns, adaptable for any market conditions. The streamlined email deployment system interface allows marketers to quickly communicate to their players and help build relationships.  The AIM^® player development feature collects player information and manages both individual host assignments and team efforts. 

"These enhancements are a good example of how Marketing Results is once again responding to the evolving gaming industry and customer feedback," Border continued. "The upgrades reflect our continued commitment to provide our clients with the best business intelligence solution in the casino industry."

To learn more about AIM^® or to schedule a demonstration, visit mriaim.com.

About Marketing Results, Inc.
Located in Las Vegas, Nevada and Sicklerville, New Jersey, Marketing Results is a full-service marketing and communications agency that for 27 years specializes in marketing for the best brands in the casino industry. Marketing Results provides end-to-end casino marketing to optimize client results. The company is engaged in all aspects of communications, creative, campaign management and consulting for casinos throughout North America. For more information, visit marketingresults.net.

About Advanced Intelligence Marketing (AIM^®)
AIM^® is a database marketing solution, executes marketing campaigns and transforms casino data into intuitive reports and analysis for management to make decisions. For more information, visit mriaim.com.

SOURCE Marketing Results, Inc.

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