Marketing Automation Top Priority For Marketers, But Yet To Reach Full Potential At Events

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Sep 17, 2013, 10:00 ET

SAN RAMON, Calif., Sept. 17, 2013 /PRNewswire/ -- Last year alone, companies spent over $300 million on marketing automation tools and identified marketing automation as a top priority investment area over the next 12-24 months. And the momentum doesn't seem to be slowing down anytime soon!

Some researchers predict that by 2020, as a result of continued marketing automation adoption, companies will manage 85% of their customer relationships without actually talking to a human being!

While marketing automation remains a major priority for marketers, less than 20% indicated that they are fully integrating marketing automation into their current sales and marketing initiatives, including at events.

"Despite the fact that companies are leveraging marketing automation in virtually every aspect of their marketing and sales strategies, we were surprised to see that this level of adoption has yet to occur in the event space," said Alex Lee, General Manager of atEvent. "Marketers need to start leveraging event apps that are fully integrated with their preferred CRM and marketing automation tools so they can capture critical prospect intelligence, and then quickly and easily close leads once the event is over."

For more information on atEvent please visit www.at-event.com.

About atEvent:

atEvent creates tailored apps designed to maximize the impact of your next event. atEvent apps are the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. With integration into the most widely used technology, CRM and marketing automation systems, atEvent apps provide corporate marketers with event-specific solutions that have real-time lead retrieval and nurturing functionality. They empower event marketers to optimize attendee experiences with relevant, real-time information, connections and interactive features.

* Alex Lee is the General Manager of leading mobile event app solutions company atEvent. With more than a decade of experience in the interactive marketing, lead gen and mobile industry, Alex leads the organization's business and corporate development activities. Alex holds degrees in Management Science & Engineering and Computer Science from Stanford University.

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SOURCE atEvent